The growth of the car market fell March own brands rely SUV "counterattack"
March 9, China Association of Automobile Manufacturers auto sales data released this month.
March, auto sales 2.2406 million, growth of 40.62%, an increase of 3.29%. Where passenger car sales 1,870,400, growth of 33.91%, an increase of 9.38%. Commercial vehicle sales 370,200, growth of 88.33%, down 19.37%. Before March car sales reached 6,153,000, an increase of 3.90%. Of which 5,305,100 passenger cars were sold, an increase of 8.95%; commercial vehicle sales 847,900, down 19.48 percent.
From the data, March car sales remained strong for nearly two years to take the weak trend trader, and the ring than the year remains positive growth. However, the specific point of view, the automobile market in March have fallen year on year growth trend appeared in the industry view, this may indicate low auto market growth "new normal" has arrived. However, compared with the previous, March auto market is also showing a new bright spot, its own brand market share continues to rise, and new energy vehicles also create a good sales performance.
Independent contrarian pick
Data show that in March the domestic brands sold 819,200 passenger cars, growth of 35.35%, an increase of 21.25%, accounting for 43.80% of total passenger car sales, market share last month upgrade 0.47 percentage points higher than the enhance the 4.29 percentage points over the same period year. In other words, from the last two months of performance, independent brands are coming out last year "Twelve losing streak," the shadow, and gradually play to their strengths. In the National Federation Deputy Secretary General Choi Dong-tree view, independent brands most core of the "advantage" from the SUV market segment. March car market fell 1.43 percent, but the SUV has created a growth rate of up to 53.57% of the market, the first car in March fell 0.36 percent, but the SUV's growth rate reached 48.8%. "This year Chinese brands to promote the diversion car SUV boom of consumer groups, a joint venture car prices slowed growth. The lower part of the consumer brand loyalty, good face, with emphasis on practical, large space in consumer preferences and SUV models Through strong, especially in the newly purchased consumer groups to follow suit effect obviously, a lot of buying low-end sedan class A joint group also diverted to the Chinese brand SUV models. With the large cities in the purchase, buying cool cities and small cities and county market growth picked up, SUV type vehicle growth remains sustainable. Chinese brands are the advantages of product innovation initiative, SUV's breakthrough is the independent Chinese brands ability to adjust to reflect the joint venture brand, which for some time in China Brand maintain the advantage of great support. "Choi Dong-tree said. It is thanks to the rapid growth of the SUV, March Great Wall, Chang'an, JAC and Chery have created a good performance. However, some industry insiders worry faint, relying solely on dividends SUV own brand when they can really gain a firm foothold in the market?
New Energy continued to force
With its own brand, the new energy automobile market in March also dash of color. Automobile Association data show that in March China's new energy automobile production 14 328, 14 122 sales, year on year increase of 2.8 times and 3 times. Pure electric car sales were completed among 9504 and 9390, respectively, an increase of 4 times, respectively, and 3.5-fold; Plug-in hybrid sales were completed 4824 and 4732, respectively, an increase of 1.9 times both.
In March this year, the new energy automobile production and sales reached 27,271 and 26,581 respectively, year on year increase of 2.9-fold and 2.8-fold. Where the pure electric car sales were completed 16,113 and 15,405, respectively, year on year increase of 3.8-fold and 3.7-fold; Plug-in hybrid sales were completed 11158 and 11176, respectively, an increase of 2.1 times both.
There are business people on the "First Financial Daily" reporters said that this year the rapid growth of the new energy vehicle market on the one hand from last year, under the co-promotion of new energy vehicle manufacturing enterprises, government departments and social capital tripartite charging piles infrastructure has been further enriched; on the other hand, more and more car companies to join, but also makes the new energy automotive products to further enrich the quality has been improved. Plus, the city increased the purchase just need to bring the car can not be fully released, will be drained into the new energy sector. In Shanghai, for example, before this, the Shanghai municipal government to promote the goal of 2014 and 2015 the amount is set at 13,000 years, but as of March this year, the goal has been basically completed earlier than expected nine months The reason, the most important thing is to avoid the temptation of new energy vehicles for consumers of license. This reporter learned that the data in the first quarter of this year, sales of SAIC new energy vehicles reached about 1800, a sharp rise year on year. According to the relevant person in charge of new energy BAIC said BAIC only a month into the Shanghai market, the orders will be close to 200, well above the expected car prices. For this reason, although the Shanghai Municipal Government for new energy vehicles free license approval further tighter, but the enthusiasm of many car companies to enter the Shanghai market continues unabated.
