Answer the slowdown in new car Ford has reduced production capacity in China
Ford cut came early for the production of information in China, on May 25 at CES fair held in Shanghai, chairman and CEO of Ford of China Luo Lixiang and give a positive response, Ford admitted in fact taken to reduce practices Ford said production and cut things he has done.
Lawley Cheung said that demand and output matching principle is to develop a production plan. Daily operations, Ford regularly adjust production to market demand and expects the same. This year in April, sales of Ford cars are increasing, commercial vehicles are declining, wholesale are usually flat. For such a situation, together with current economic slowdown in China appears to some extent to ensure the production and consumer demand consistent, Ford made some countermeasures.
Also he announced that production took place in the first half. The most important reason is dealer inventories remain at normal levels, ensures a very good operation, and maintaining a margin of relevant distributor. Ford dealers do not want to impose too much inventory, the main objective is to ensure that stocks are at their optimum level.
It is understood that in April 2015, Ford wholesale sales in the Chinese market 96 889 compared with 96 829 in April 2014 of slightly by 0.1 percent, marking the lowest growth rate Ford in China this year . From January to April, Ford sold in the Chinese market with a total of 393 714 vehicles compared with 368 150 in the same period of 2014, improved by 6.9%.
