China Automobile Dealers Association recently released "Chinese auto dealer survey Inventory warning index" shows that in July 2015 warning stock index was 53.4%. The index has been more than 10 months in the cord.
In the first half of this year, China's auto market suddenly cold throughout the industry by surprise. Years after the end markets remained weak, dealer inventory early warning indicators turn up 67.5 percent, and has since been living high. High dealer inventories started to become the head of a mountain, is the dealer network back in the news occasionally. Last month, shares of early warning indicators, while still above the warning line, but less than in June fell 11.2 percent, reflecting the pressure of the distributor has a certain relief. However, according to a national survey by the Automobile Dealers Association of China, although dealers generally reflect mention of reducing the amount of car, but the stock is still at a high level, financial
head rotor 149701-0520 tensions have not subsided.
In this regard, the Beijing News reporter visited Beijing a number of dealers, investigate the actual stock availability. The survey found a significant increase in inventory now, most traders face pressure from Beijing over a year, but generally within an acceptable range. Timely adjustment of the manufacturers and distributors of a number of measures have helped to digest inventory to ensure the normal operation of the funds.
● BMW
"As the amount of the new 1 Series will be more of a challenge."
"The recent action is relatively stable, the current manufacturers each quarter the relevant Units, covering models is also very wide are released." BMW 4S shop, general manager, said. It is understood that since the second quarter of this year, BMW reduced its shipments and objectives, and optimizing supplier evaluation system, improve internal processes to accelerate dealer rebates and reimbursement, and other means to reduce inventory pressure dealer. BMW officials said BMW dealer stock average fell 1.5 months.
However, in a store for BMW 4S, its coefficient values is even greater than 1.5, even 1.8-2.0. "Although the car gets less, but they were beforehand." Another BMW dealer told reporters, although manufacturers reduced shipments and objectives of the mission, but in the case of weak consumer buying, "not to sell the car out, not only to enter, so the action only rise. "However, this coefficient values, the dealership has been very satisfied with the person in charge he said. "Bad car market this year, shares in the market is not too much."
BMW dealer said that current shipments of the new 1 Series is not too much, "With the amount of new 1 Series will come up is expected inventory will increase, in order, then there will be more challenges."
● part of Audi Store inventory remains high
"Compared to the beginning of the current manufacturers have in each 4S shops assignments down, population assessment also lose something." According to Audi dealerships this year, the factory in the case of the auto market downturn, but also introduced a series of supportive policies, the inventory of the current store are within the acceptable range. "For example, for imported cars, 4S shop is established before the arrival of the car, the licensee shall pay the fee to lift the car, otherwise it will be fine, immediately now temporarily not to mention cars have to pay a fine. "
However, some of the actions of Audi 4S stores still remain high. To further reduce inventory, market promotions efforts promoting Audi terminal continues to increase, the Audi A4L and A6L models two best-selling discounts up to 15% or even 20%, other niche models is "not Do money."
It is understood that Audi has plans to provide a total of about 1.2 billion yuan of subsidies to Chinese distributors to help cope with the competition and maintain the healthy development. In addition, Audi its 2015 target also reconsider sales in the Chinese market, the target set at the beginning 700,000 reduced to about 600,000.
● car prices Volkswagen imported cars began to face reality
Reporters visited the two dealers imported cars Volkswagen said sales staff that the current inventory in the store at a normal level.
A sales manager, told reporters. "Now the pressure on the stock is good, not imagined so great, within an acceptable range" According to its introduction, car prices in the market after months of understanding, began to face reality, and distributors full access, as long as distributors adjusted according to actual operating conditions, can avoid the risk of strand breaks caused by the financing of the car cold. "I Reduce production capacity, ease evaluation indicators of the bench, falling official sales, false high discontinued temperature, I think the current ease inventory pressure from distributors in this series of measures will be to some extent." He said bulk import car sales officer.
● Ford "no sales pressure."
According to a Ford dealer he said, now Mondeo, Focus and Escape good sales, average inventory. But the color of the vehicle is not complete, individual hot colors set the car in advance, no sales pressure.
● Nissan
"This two-month inventory increased"
"This year all the automobile market are relatively dark, but fortunately some of the previous months, this two-month inventory is indeed increased." According to a Nissan dealer in office, after entering in June and July, from store to store inventory increased by 15%, but still under control, inventory ratio remained at around 1.2. Another Nissan 4S store inventory situation is not good, according to sales manager of the store, since the last three months in the store inventory ratios are about 1.5, July or even a little higher. Reporters learned that the current sections of the model are its shops million yuan in cash benefits.
According to reports, since the beginning of last year, Dongfeng Nissan dealers to adjust the performance evaluation standards to replace the task of market share and sales. "Although there is still pressure tests, but according to their own situation to the store to mention cars, so that stocks can be monitored effectively." Responsible person said Nissan dealer.
● FAW-Volkswagen, "I think this inventory better."
A sales manager of FAW-Volkswagen 4S shop told reporters that the store now a total of 280 stores, this figure includes the name of the mayor of store inventory. "This year, the store stocks over the past compared to 30 percent year, but I think this inventory Fortunately, the pressure is not so great."
Sub-view model, the Sagitar store is the largest inventory. Other models of investment performance, adequate supply normal, there is great pressure on the stock situation. Sales forecast for the second half, the Director of sales relatively optimistic that sales may be facing pressure to accept, "to complete the contract amount on it."
● Benz "relatively healthy inventory situation."
In the first six months of increased sales of Mercedes-Benz in China, in July to continue this trend, according to data, sales of Mercedes-Benz in July rose 42 percent in China, sold 29,540. Media analysts said that this is mainly due to the domestic production of the dealer network and the C-Class Mercedes-Benz in China to expand in China.
According to a Mercedes-Benz dealer said, dealers now have the inventory, the status of store inventory is healthier, sales remained at about 1.5 times the amount of inventory.
● Infiniti "is the best selling up"
Not long ago, Daley, general manager of Dongfeng Infiniti said in an interview with reporters, Infiniti developed in the stock of days of relatively reasonable inventory, effectively reducing the risk of excessive inventory because dealers were forced to participate in wars fierce price. But the reporter recently visited the discovery, Infiniti dealers have been selected because of high inventories promotions at substantial discounts.
"Currently, domestic Q50L and QX50L has 50000 -10,000,000 in cash benefits, replacement car also enjoy yuan of subsidies." Infiniti sales person in charge of the 4S shop, told reporters that the two best-selling domestic models, but also had to lower prices, "because these two cars also stock."
According to reports, this year, the entire market for luxury cars is struggling, but sales of Infiniti dealerships did not reduce the mission objectives, 4S store inventory increasing financial pressure on dealers also increase, Coupons can only be used to ensure the normal operation of the funds. "Considering that our car is less and less profit."
● Dongfeng Peugeot "factory shipments most popular models have better control."
Reporters from several Dongfeng Peugeot dealers understand their global sales are now in good condition, inventory ratio generally between 1.0 to 1.2. Now hot models remain concentrated in medium SUV 3008 and 408, despite its size large inventories, but sales also did not feel the pressure more. Shop for Beijing Dongfeng Peugeot 4S, general manager Yan Jing Wei Coleman said last month, 408 were sold in 3008, and storing 100 or more. And because Beijing has a strong consumer demand for high-end cars such as the 301 as the entry model, sold in Beijing in the most difficult but also, therefore, manufacturers shipped 301 Control was also good, store inventory from a dozen remain. Whether you can properly digest inventory problem before talking about year-end, Wei Yan is not much pressure.
● Volvo "In the end it would be difficult to complete digestion."
According to a dealer Volvo XC models CLASSIC S60L and sales pressure is enormous, the other models is relatively good said, at present. It is understood that CLASSIC XC sales last month only, and S60L is only 14, the current inventory focused on these two models, automakers and the number is large, it is difficult to complete by the end of digestion in stock . It is reported that the previous two models are more substantial cash benefits.
● Toyota "in recent months, the situation is good."
According to retail sales data released by Toyota Motor, in July 2015 Toyota sales in China rose 23.7 percent year on year, and Ralink Corolla remains the main growth. Toyota in China this year is expected to be over 1.1 million sales target, compared with 6.8 percent in 2014 year on year increase.
For distributors, the sales growth means that the inventory pressure is relatively small. According to a person responsible Guangzhou Toyota dealer, in recent months, in the stores inventory situation is good, with domestic cars, for example, the average monthly sales of about 150, inventory number 70-80 vehicles ; hot car models mention Han Lanta cycle is generally three months or less.
● Shanghai Volkswagen "factory will not Yaku to the dealer"
From the results of sales in the first seven months, the Shanghai Volkswagen in the car market stable terminal sales of domestic passengers in the first. In July, retail sales terminals 118000 Shanghai Volkswagen, the Volkswagen brand retail 100 000 18 000 Skoda retailer. Shanghai Volkswagen side, said the current inventory situation in the normal range, the terminal had a good performance, manufacturers do not Yaku to the dealer for sales promotion.
■ Hot Links
Explosion does not influence the market cycle PDI Beijing
August 12 explosion makes prices of imported cars already can not use the port of Tianjin, part of the company suffered varying degrees of damage.
So if the explosion auto imports will supply Beijing market, and prices affected? This reporter visited the part of the dealers of imported cars in Beijing, most dealers to reflect, has not yet been affected by the accident, the volatility of imported cars price is relatively abundant supply of goods. But some traders said, mainly due to the purchase of the port of Tianjin, currently based in the inventory.
● Mass
Reporters visited a number of import car dealers mass, most of them said prices, shipments and other store has not yet affected by the explosion, and in a normal state. "We should not just shopping for buying cars the port of Tianjin, Shanghai, Guangzhou and Hong Kong have. Car anxious customer can transfer assets from another library."
A sales consultant, told reporters that the current store Beetle, Touareg sufficient to ensure supply box, "but I can assure you of one to two weeks behind the corresponding models are in stock not say." Another sales person in charge said that the manufacturer has not received notification settings related, it is expected that the price will not be affected significantly.
● Audi
"Audi has a small number of imported cars slightly damaged in the explosion, but sections of the store cars imported items are sufficient not arise, supply situation so strong." Reporters learned in the Audi, Audi sections recently imported car prices unaffected, were stable. Even if a customer needs to reserve a car models, manufacturers deploy vehicles from other regions or other ports of entry, PDI cycle does not increase. According to the person in charge, in-store inventory imported cars suitable temporary shortage of supply situation does not appear, nor the recent price fluctuations.
● BMW
According to BMW dealers, who have not yet received notification of damaged vehicles manufacturers. "BMW models from the small port of Tianjin, most of the 7 Series, but not many customers buy 7 Series, 7 Series car inventories shops are wide enough to meet customer needs." A BMW 4S shops charge He told reporters that if a customer booked exactly eager damaged or car models, 4S shop will contact the manufacturers negotiate the deployment of vehicles elsewhere on the car as soon as possible to ensure that the customers can be mentioned.
● Mazda
Most imported cars Mazda dealers said, in the near future the price of imported cars Mazda has not been affected because the store is also cars Mazda 5 Mazda CX-9, these cars are mostly the Store last month.
"But then, because our products are coming from the port of Tianjin, not to mention accidents outside the car, after an estimated price of these cars are sold subject to change, at present it is not getting the plant on schedule Port adjustment program ". A sales consultant, said that if the intention is to buy the right model, then the best shot now.
● Chrysler
Reporters from a dealer of Chrysler learned that the port explosion of Tianjin took Chrysler left Beijing 4S car power store, because of the new discount rate car price set has been reduced, which reduces the extent of between 20% -30%. The sales staff of the store, said: "At present, people can also insist 1-2 months and the whole preferential system of the previous Grand Cherokee has dropped to 90,000 yuan to 60,000 yuan and then, if there has been a new car., you can adjust the car to another dealer, certainly will not affect sales, but if the discount rate back to its previous level, at the moment is difficult to judge. "
