Chery or renamed Hongrui Group sales 455 000 2014
For the recent scandal Chery renamed theme "Hongrui Group" Chery president Yin jumped to reporters to respond. "The company plans to rename this thing, really there, it is recommended to us for a consulting firm, but still under consideration." January 14 Yin jumped to reporters.
Yin Yue said that the main consideration the name, Chery Automobile is changed after the reform has entered a new stage of development. 2013, Chery Chery back full transformation, the company ended the era of multi-brand development, the product is concentrated Ai Ruize, clouds, Tiggo, QQ four series, and released iatuto technology platform. In 2013, Chery for reform, sales fell to the bottom, even outside the top ten sales dropped out.
After more than a year, Chery appears 艾瑞泽 7, Tiggo 5, Tiggo 3, Ai Ruize three other Western products within the system, sales recovered. Last December, Chery Automobile continued strong growth momentum, monthly sales reached 65,035, growth of 71.3%, an increase of 17.3%. Total domestic sales and sales were the highest since January 2011, a new record.
Therefore, Chery 2014 annual sales reached 455,380, an increase of 4.2%, of which 353,091 cumulative sales of domestic, an increase of 16.2% since 2011 have achieved annual sales of the first investment. 2014, Chery (Holdings) Group (including Chery Automobile and car Dirks) cumulative sales of 494,824, an increase of 1.6%.
Although sales rebounded in 2014, Chery Automobile sales volume and overall there is still a large gap between the highest ever. After 2010 Chery had realized 682,000 sales, shrinking market size for many years in a row, in 2014 its total sales for the first time to reverse upward. Compared to the record figure of 2010, Chery 2014 sales of more than 200,000 remain empty.
In early March, Chery also achieved profitability for the first time in a decade, which makes the Chery brand began combing the agenda. "Chery many other businesses, such as aircraft manufacturing, logistics and the like, we are ready to put the core business out of business these packaged into a new company, with the formation Chery Automobile differentiated, to build a car brand . "said Yin Yue in a way, many operations are nominal," Chery "for the main business of the car caused some damage.
However, unlike previous rumors, the parent company changed its name does not Chery Chery celebration, but to create a new company under the parent company, and then packed in this new company business. "We still are brewing, has not been determined, these are just a thought. It might be changed." Explained Yin Yue.
