2020, car prices for most purposes, will be a crucial node. Not long ago, Honda and Shanghai Volkswagen has launched the 2020, Chang'an Automobile, Dongfeng Motor thirteen specific initiatives of the Five Year Plan will also be revealed. Prior to this release heavy strategy also many car prices, and competing establish the scale of 2020 sales target.
And started a new round of infighting. During the next five years, major companies in the automobile product, technology, marketing and so begin the competition. Through strategic car prices have been published, we can glimpse the future focus of competition in the automotive market, as well as trends in the automotive industry.
Scale production remains the core of competition
● Scale Competition
Most car companies in its thirteenth five-year plan or strategy in 2020, have set an ambitious target call, and one of the main objectives are the production scale. "The bike means of selling its own brand cars in general passenger is 25,000 a Ford Focus
Diesel Nozzle models sold millions, which are more cost advantage?" Chang'an Automobile CEO Zhu Huarong importance of scale for he had said. In fact, in a sense, if car prices car sales are scaled by car prices, the other competition is probably out of the question.
Ambitious digital
A new round of higher level competition car companies has begun -
According to Yuan Ming, vice president of Changan Automobile said the school, 2020, Changan Automobile sales achieved 4.5 million, of which 2.47 million independent models, which is expected to mark passenger sales target independent car to be around 1.5 million. According to Dongfeng and Dongfeng Thirteen Five independent strategic planning, Dongfeng own sector production scale 2020 must do three million. Manager of Guangzhou Automobile Group Deputy General Feng Xingya had earlier revealed that "planning 2020, Guangqi own brand will reach a production capacity of 1 million goal." And a million, it is the FAW, SAIC and Beiqi own car brand Thirteen Five are expected to achieve the ultimate goal.
2020 The war is not limited to several major auto groups and their own brand. Joint venture brands and prices of luxury cars for 2020 and the next five years equally ambitious. During the Shanghai Auto Show this year, Honda and Shanghai GM is has launched its strategy of 2020. Among them, 2,020 Honda sales target is one million. And different from other car companies, the aim of Shanghai GM 2020 is not specific sales figures, but to achieve the market share of domestic passenger cars more than 10%. Earlier, FAW-Volkswagen and Shanghai Volkswagen also their sales targets were established 2020, they are 3,000,000.
Three Ashkenazi luxury brands in the world competing in 2020 to the first position of accumulation. Chairman of the Board of Management of Audi, Rupert Stadler said: "Audi Chi became automaker world's largest luxury in 2020." Mercedes-Benz will be time to catch up with BMW and Audi in the same node 2020. "We at the latest in 2020 over its competitors, and I'm sure." Zetsche was previously Global Head of Mercedes-Benz such a declaration, and the recent Shanghai Motor Show, Zetsche said in a clear advance on this occasion, he thought Mercedes-Benz has been back on the fast track.
Increase investment, fight momentum
To win this competition scale, increase investment in R & D to accelerate the launch of new products has become the main strategy of most car prices.
"From now to 2020, we will have energy savings, especially in the new models, top models and Audi models derived from the current 40 models to 60 models." According to Stadler introduction in 2018, Audi will be about 22 million euros for the expansion of new models, new technology research and development and production facilities abroad, 70% of the funds will be used for the development of vehicles and technological innovation.
Mercedes-Benz will charge you sales increase of weight in the compact car. "We have expanded the range of compact cars, launched a new model CLA and GLA, also introduced a new model S-class." Zetsche said.
BMW is clearly increased investment in new products and the development of advanced technology. "2013 BMW capital expenditure and 8.8% of sales in the coming years will remain at least 7%, mainly to invest in technology to reduce carbon emissions." Reithofer, chairman of BMW's predecessor company was at the meeting said so.
In April this year, the announcement Changan Automobile that the company intends to non-public offering of shares 32085.5610 million shares, raising a total capital of 600,000 yuan, will be used to "project of passenger car Changan Automobile" and "restructuring engine capacity can project Changan Automobile ". Dongfeng Motor plans 2020, invested 15.7 billion yuan to develop models of independent research and development, put more than 5% of revenue.
Furthermore, in the overall planning of Shanghai in 2016-2020, the total investment will reach programs and facilities 100 billion yuan of products every year more than 10 all-new or redesigned products for 2020, the current line product 29 to 40. While sales of Honda in 2020, 1 million to the goal, then, will further enhance the product line, including the Accord and Acura hybrids in 2016 nationwide.
Focus on the New Energy and Smart Connected
● electric, hybrid and Cybernetics
It is true that the rapid development of new energy vehicles in recent years, and the popularity of Internet technology and standards in the automotive industry, is to remove the entire pattern auto market, and at least the next five years will bring many opportunities for the automotive industry. Is this anticipation, the strategy of the leading design firms 2020 cars, new energy vehicles and intelligent Internet also occupies an important seat.
Electricity, Less Hybrid
"It is clear that energy conservation is the trend." Representation of National Passenger Information Market Co-Secretary-General Choi Dong-tree car, a fuel increasingly stringent regulations forced under pressure from the prices of larger cars, energy conservation is a priority. "From the current situation, the existing technology of energy saving, automobile prices to reach a limit of 2015 6.9L fuel consumption is not too much pressure, but to achieve 2,020 5L standards need to explore more energy efficient technologies, the development of new energy vehicles is necessary. "
Therefore, a new strategy to promote new energy vehicles can be described as overwhelming. Shanghai GM's strategy in 2020, which explicitly says it will invest 26.5 billion yuan in advanced powertrain and new energy technologies, the complete 2017 product line will be the standard intelligence engine start-stop technology, It will be launched over the next five years 10 new energy products, and every year a national hybrid models, covering weak strong mix mixed and then plug-in all types of new energy products.
Chang will be in the new energy industry, intelligence as an innovative product to create classic, around pure electric and plug-in hybrid on. "Chang has a goal, hope one hundred kilometers of electric cars accelerate to reach 5 seconds, while the integrated power capable of hundred kilometers fuel consumption 1 liter drinking there one hundred kilometers of 8 degrees." Yuan Ming learn presentation.
In the thirteenth five-year period, new energy plan of Dongfeng Motor will also be the development of pure electric and hybrid vehicles based plug. According to the minister of strategic planning Dongfeng Motor Corporation Liaozhen Bo he said, Dongfeng Motor will choose to enter the field of manufacture of the battery and motor.
Smart hug, have Internet
"Thirteen five have a very important challenge, the challenge is also the various car companies face is how to make the Internet a smart cars and smart manufacture, and our products, from design to combine the market." According 廖振波 introduced during 1305 will Dongfeng Dongfeng Motor + Internet as the core, to promote cloud computing, industrial intelligence system, the formation of the Internet architecture and can start in some areas. "Thirteen five-year period can not do it completely, but we will build the program."
Guangzhou Automobile Group plans to build a new period in the thirteenth five open e-commerce platform for the user experience as the center, to include vehicle sales, service, auto finance, insurance, leasing used car-related businesses replacement car, and brings together research and development and manufacturing, totally open to OEMs and service providers, and ultimately to fight the open, shared Internet ecosystem car.
According to the strategic plan of 2020 of Shanghai GM, in 2020 all its car models reach interconnection, in providing data for the vehicle plant at the same time, to further enhance the value-added products. Audi companies recently recruited over 2,000 technical experts, dedicated to the work of lightweight construction, automobiles and electric vehicles and other interconnected core areas and to participate in building a new plant.
Observation of body
Between Ideal and separated by a thin distance
Ideal usually full, but the reality is often very thin. As slowdown in China's auto market, increased competition, major auto companies during 2020 towards its goal, not a smooth road, facing obstacles that need more, bigger challenges.
"The future of the industry is more intensified differentiation, industry reorganization will enter the peak of a stage." Not long ago, changes in the automotive industry for the future, SAIC chief engineer thunder away to make such pre-trial. Before this, an independent auto companies responsible person has felt brand in recent years is the ranking, followed by the knockout. It seems that the next five years in terms of the major car companies more critical. is determined, the next 5--10 years, the growth of the automotive industry will be less than 10%.
"Participation in the global market for private label is decreasing. This pressure is very big for us." Thirteen Five for setting goals, Yuan Ming learn supported. In recent years, the market share of the independent brand has been declining trend. China Association of Automobile Manufacturers data, 2010--2013 own market share car brand 33.8%, respectively, 31.3%, 30.8%, 29.9%. From 2013-2014, the proportion of own brands, even 12 consecutive months of decline.
And after entering 2015, a joint venture automobile brand has also felt the lack of growth momentum of the situation, a new round of price cuts on a large scale to be held. April this year, Shanghai Volkswagen announced the first reduction of the official price of some models, prompting Ford, Beijing Hyundai, FAW-Volkswagen, Shanghai GM and other companies have followed suit, Shanghai GM more clearly the price cuts will be called "Towards 2020" initiative. A joint venture brand prices fall quickly transferred to its own brand cars over steam as the beginning of BMW, Dongfeng Motor have joined the army to reduce prices.
Prices of luxury cars also felt the cold of the automotive market. Last year, BMW dealers openly challenge the OEM, class actions massive subsidies continue to spread the message. After the event ended, the recent BMW was again exposed dealer for OEMs reduce allocations. In this sense, China BMW CEO Angela has said publicly that the company has reduced production in China, reducing the supply of vehicles to dealers in the second quarter and will remain so.
Bumpy road ahead, prickly prices, but obviously car will not change its target of 2020. "China's auto industry as a whole is still in its strategic development opportunities." Liaozhen Bo believes that China's auto industry will have several years of rapid development. It is a lot of consensus Gangster prices of cars, then adjust the scale plans and objectives mentioned above are difficult to understand.
