DS sales in the proportion of electricity providers leveraging mention Chang Zhi Sicheng new energy electric vehicles
In car sales sluggish market context today, able to produce DS sales in the first half of 3000 the results of a month, which is a joint venture established less than four years of car prices is not easy, Changan PSA (Peugeot Citroen Chang), vice president, general sales manager Xu Jun Changan PSA accept the "Securities Daily" said, DS has been able to hand over the transcripts above, plus electricity suppliers contributed to the inventory car, the most important reason is that companies adjust their product mix and pricing system.
It is understood that the next DS will be re-released in November this year its new models, according to Xu June planning, one year after the DS will have a new car launch and new energy vehicles also rafts schedule, "also The future of business Changan will launch electric vehicles of the brand. " Chun Xu added.
Changan Automobile CEO Zhu Huarong told the "Securities Daily" reporters, the production of electric vehicles in PSA, indicating the Changan Automobile technology and product quality has reached a joint standard ", as it grows to a certain product to a joint venture Changan brand platform for research and development costs quickly flat. "
Automotive industry experts Jia Xinguang told DS that does not really launch new rapid pace, sales of luxury cars in the relatively rapid growth of China in the past, but this affected year economic growth has slowed, but the future is still very large potential market.
Sales channels, the current DS brand has been part of the electronic trading platform and expand cooperation, itself the product of "outsourcing cars" in the form of sales, it is understood that the first half, relying on platform products electronic businesses sold had sales accounted for 40% of total DS. The second half, DS will continue to develop new e-commerce platform to increase sales.
DS All cars will be powered by new energy systems
The first half of 2015, the DS brand accumulated retail sales reached 16,693 in the first half 2014 超过 wholesales of 10,363. And from March to June this year, DS brand sales month in a dispute over 3000.
In addition to delivering transcripts out pretty fast in Chengdu Auto Show this year, DS has introduced a new paragraph DS6 DS5,2016 models, DS will launch in November this year, a new car and a new car every year to keep pace in the future.
In addition, new energy vehicles, DS not give up, "Our new energy vehicles is accelerating, the future of all our vehicles will be equipped with a new system of energy. In addition, the future of the company will also launch brand Changan of electric vehicles. " Xu Jun, frankly.
And according to DS early he tried to launch a joint venture models goal mark, Xu Jun said the co-branded risk currently outside the national mandatory program, DS currently doing is introducing the Changan brand new energy vehicles "The company was established when there are four requirements, first, necessary to reach production capacity of over 150,000, and the simultaneous construction of an engine plant, second centers, building research and development; and third, having independent corporate brand; fourth, have new energy vehicles After the two goals we intend to do together, so we launched Changan brand new energy vehicles. ".
Changan Automobile is understood that in March this year officially launched Yat move pure electric vehicles, but only four months after they become produced by Changan PSA. From the base of original production in Chongqing moved to the base of Shenzhen, it would be reasonable from the point of view of cost, not worth it, but no cars in the industry believe that the reason why Yi electric drive production base car moved to Changan PSA, first, Yi electric motion This brand cars French need PSA increase influence and brand power, secondly, to alleviate energy is also an important reason for the high pressure produced in the factory Chongqing and Shenzhen markets and new policies more mature third energy.
Thus, from this Yat dynamic aspect of pure electric vehicle, which has the words "Changan Peugeot Citroen" on the back, the logo upright, but still Chang V-shaped front LOGO.
Herb, vice president of brand marketing in the path of the brand DS DS on the 60th anniversary of the opening of the Beijing Railway Station, in an interview with reporters, said, DS next determined the direction of the electric planning and research and technological development. "It can not accurately answer yes or no pure electric planning and editing calendar, but DS move in that direction." Added the grass.
Updating the distribution channel
In addition to the introduction of products in recent years, with the rise of the business model of electricity, traditional sales experience a great challenge. Meanwhile, the DS brand also spent nearly five months to make the transformation of sales.
According to Xu Jun, the current mark DS has been part of the electronic trading platform and expand cooperation, itself the product of "Car of outsourcing" in the form of sales, in the first half, relying on e-commerce platform accounted total sales of the product had sales of 40% DS. The second half, DS will continue to develop new e-commerce platform, through increased cooperation so increase sales continue to improve.
Jia Xinguang said that in recent years with the continuous promotion of DS brand, so that their customers did not previously know that the brand is more understanding in cooperation with the electricity supplier will be allowed to open up a broader market.
It is understood that the main DS is a complete line DS5LS models for sales of electronic trading platform. For other cars, according to Xu Jun introduced, DS will have the same approach "outsourcing" of sales, this is the DS mode "pull Wholesale Retail". It is because, DS coefficient terminal dealer inventory was controlled between 1 to 1.5.
For the future of the canal network, Xu Jun planning objective is to achieve 95 ", the number of distributors is 87 now, speed is also faster than we can imagine that this 87 auto dealers in two belong to the spontaneous expansion. " Xu Jun said the Ampang DS4S Chengdu store, for example, the ability of brand management Ampang DS is the relatively large investment, because a profit, they are willing to continue to invest in a second store enter 4S It opened, and additional DS an investor, wiped his own 39 4S stores, and ultimately retain the two brands, one is imported Lexus, a brand is DS.
No building channels, DS This area is the first consideration should be integrated into the development plan of the company, the second, the region does not have enough traffic market, thirdly, that the distributor can not let investors They make money. In the current two 4S stores in Chengdu and founder Ampang point of view, they have a good profit.
DS of the first half of the respondents to produce, due to the force of the DS line next line channel, and achieved good results. According to Xu Jun, most importantly, DS used in July and August, two months, to adjust the product structure and pricing system. "Basically, we came to the adjustment of product structure, the price system can reorder, and have seven DS5LS published price segment, the biggest advantage it brings, is the starting price has been set at 149,800 yuan from the price , This is cheaper than Shanghai Volkswagen in its class. "
