Dongfeng Nissan new five-year plan to impact the joint sales of the first three brands
June 16, Dongfeng Nissan in the usher in the 14th anniversary of the factory at the same time, officially opened the new KICKS predecessors pre-sale, and released a new five-year development plan.
One of the biggest bright spots is, Dongfeng Nissan General Manager Elton Valley Shuo said: "Dongfeng Nissan will strive for the next five years, the first three seats to challenge the joint venture brand.
In order to achieve the goal of entering the joint venture brand TOP3 in 2022, Dongfeng Nissan also developed a detailed plan.
In the product layout, Dongfeng Nissan plans in the next 5 years, a total of more than 10 new products, including pure electric vehicles; laying in the network, to 2022, Dongfeng Nissan will speed up the channel layout and sinking to achieve the city 100% Coverage, then the formation of 2000 outlets (as of May this year, 1236, the city coverage of nearly 90%); in the quality of service, will be fully implemented through the new global standard model shop, to 2022 to achieve all new franchise stores to upgrade.
In addition, Dongfeng Nissan will also accelerate the introduction and promotion of Nissan Zhixing technology, and focus on intelligent driving, intelligent power, intelligent Internet three major technical areas. "Nissan Zhixing technology is our brand and competing products the biggest difference." Liu Zongxin said.
In the strategic level, according to Liu Zongxin introduction, Dongfeng Nissan will continue to deepen the younger strategy. The upcoming small SUV star will not only help the brand newer strategy further, but also will complement Dongfeng Nissan in the SUV market short board.
It is noteworthy that, in the future to catch up with Buick and modern process, Dongfeng Nissan's flagship model performance has yet to be improved. According to the Federation of data show that the first 5 months of this year, Loulan cumulative sales of 8921, the average monthly sales of less than two thousand; Xima sales of only 474, the average monthly sales of less than 100 vehicles.
On the other hand, the Buick brand has been accelerating the brand strategy. The first five months of this year, Jun Yue, Regal composed of "Shuangjun" combination, as well as GL8 and Angke Wei and other four intermediate models, sales in the Buick brand accounted for 47.9%. SAIC GM Buick Marketing Minister Bao Ye recently told the "Daily Economic News" reporter, the first quarter of this year, more than 200,000 yuan models in the entire Buick brand sales accounted for 33%.
In fact, not only the joint venture brand in the adjustment of low-end and high-end models in the sales structure, such as Geely, Great Wall and other independent brands are also implementing the brand up. In this context, Dongfeng Nissan in addition to the next five years trying to squeeze into the joint venture brand TOP3, the pursuit of brand breakthrough or another important issue.
