Experience marketing to start another wave of new energy vehicles in the public record mode
August 14th, bustling fashion landmarks in Beijing Sanlitun, investors Lai Xiaoling appeared, followed in its micro-channel circle of friends sun a few, and FIG easily be identified, Sanlitun landmark Mercedes me in front of the 360-degree screen and Beiqi new energy ARCFOX Space experience store bike electric supercar ARCFOX-7
If we say, Mercedes me is to let people experience the city glass of fine living, ARCFOX Space Experience Center less than 800 square meters of space, more like a minimalist living area.
At first glance, a simple stage space, food bar, a small conference area, family-leisure experience area, modern style decorated walls, filled with all kinds of green plants and car models and other small objects, but also casual futuristic .
August 9, just four days interval, the Chinese ushered in the traditional Tanabata festival, in about 7 km east of Sanlitun also flaunt young fashion Chaoyang Joy, across the sea from the Tesla unveiled the capital sixth store experience, which is the Chinese experience center in the first 16.
Experience with the top five centers, Tesla still located in important functional areas of the city. This positioning fit Tesla luxury smart electric car "cutting-edge, technology, fashion, future" positioning.
Tesla side said they have to shoulder the important task of nurturing the electric vehicle market. "Only the contact person in the field of pure electric vehicles, pure electric vehicles to understand, driving pure electric vehicles, consumers will understand the pure electric vehicles, will change consumer attitudes and spending habits and chose to accept the pure electric car."
Was named ARCFOX space, BAIC New Energy wants to build a high-quality positioning, young fashion brand, and launched two new ARCFOX-1 and ARCFOX-7, in order to sell have "Fun" way of life, to create a public a platform. In the near future, 60% of the public a platform of products can be customized by the user to select, 80% of the functions performed by creating customer design is completed, 90% of users in order to meet individual needs.
Electric horse is a focus of new energy automotive media, new energy automotive integrated service platform electricity supplier at the store, the line, the goal is to create a new energy automotive ecosystem, to provide consumers with product advice, technical Q & A, see the car experience, set car services, car loans, used car, new energy vehicles and other leaseback whole industry chain service.
