FAW Volkswagen to its variety of reputation "God car" known. Among them, Jetta, Bora and Sagitar all have reached the monthly sales of more than 20,000. The FAW - Volkswagen in the absence of SUV, is still in-depth judgments, in the eyes of the crowd launched a set sedan, station wagon, SUV multi-function in one of the cross-border wagon Wei Ling. Wei collar can become FAW - Volkswagen another "God car" IP?
On the A-class sedan market continues to send force, making the FAW - Volkswagen models in the market segments to stay ahead of its fast completion of the "million" sales of the key factors.
At present, in the domestic A-class car market, FAW - Volkswagen brand has been densely distributed nearly ten models. Golf only family's golf, golf Jia Lu, Golf GTI, Golf R-line four products. In fact, FAW - Volkswagen VW brand market coverage of less than 50% of products, and competitors across the board covering cars, SUV, MPV and other passenger cars have a significant gap. Some analysts believe that FAW - the public on the market almost "paranoid" subdivision and mining, in its existing products can not change the pattern of circumstances, the maximum to meet the needs of the market one of the ways.
FAW - Volkswagen to its variety of reputation "God car" known. Among them, the Jetta, Bora and Sagitar's monthly sales volume reached more than 20,000, especially the Sagitar brand, the average monthly sales of nearly 3 million, continued to lead the market at the same time, A + - FAW - Volkswagen important sales support. Jetta as a FAW - Volkswagen car pioneer in the market, has long been deep plowing A-level market segments. With the continuous improvement of technology, Jetta also introduced a number of facelift models, "combined with years of word-of-mouth advantage at the same time, the upgrade facelift joined the younger and fashionable gene." FAW - Volkswagen said.
It is noteworthy that Jetta in October this year, sales of 28,911 units, although still achieved double-digit year-on-year growth, but the chain fell 23.9%. Review of this year's market performance, Jetta sales of nearly 40,000 only appeared once, the analysts said: "A-level brand recognition of this market segment is taking shape, if not timely replacement to maintain the reputation, Jetta's high sales volume is actually very difficult to sustain. "
In addition, FAW - Volkswagen in the A-class car's good performance, to a certain extent, benefit from the overall market segment growth. In the overall decline in the car market, the background, A-class car "pick the beam" status is becoming increasingly important.
National Passenger Car Market Information Association Secretary-General Choi Dong-shu said, A-class and the following car is the main private consumption. At present, the first purchase of entry-level consumer groups are still concentrated in the car market, and pragmatic middle-aged consumer groups to buy hot home car is still. Joint venture car with brand strength and size advantage to achieve low-cost car market layout, such as Jetta A-class main independent car is to encourage more car prices a good time to cover the car market a good time.
As too many products to join the competition, SUV market has become a price competition "Red Sea." Cui Dongshu said that the current car to benefit from 1.6 liters and below the displacement purchase tax by half policy, as well as some three or four lines from the city to upgrade consumer demand, which is driving the A-class sedan market continues to grow key factors.
Capacity to accelerate
With the start of the 2025 strategy, FAW - Volkswagen to take the lead in achieving the challenge of 2020 production and sales of 3 million units of the target. In contrast to this goal, FAW - Volkswagen current production capacity is not sufficient.
Reporter learned that in recent years, FAW - Volkswagen is an important work is to expand production capacity, there are Changchun Northeast base of a plant and Plant, Chengdu, southwest base of the three plants, four bases in Foshan, South China base, in addition, Qingdao East China base and Tianjin North China base is under construction. According to FAW - Volkswagen official estimates, the Tianjin base will be put into operation in 2018, planning an annual capacity of 300,000. By then, with the expected 2017 production plant in Qingdao, FAW - Volkswagen in 2020 to reach annual production capacity of 3 million.
