Foreign Intelligence beachhead: public investment in China in the next four years 22 billion
May 24, an anti-car Stadler managers prices low-key style, IT executives the same as standing in the spotlight, including electronic products face fans, car enthusiasts, media reporters communication, including more than 1,000 listeners opening speech.
"Change has never been too rapid and complete, from design, manufacturing, marketing, customers, competitors and partners of the car in the confusion." As Chairman of the Board of Audi, Rupert Stadler changes to the car industry made a clear definition.
Development of the car is only two directions: one is the new energy technology and the other is intelligent. Addresses both traditional technology and space vehicle, but the new power limited impact at product level are subverted, and the impact will be the product of intelligent remodeling extends to the lifestyle of the user, which can be a living space plays a closed loop. The enclosed space may be larger than the smart phone for people "controlling" further.
In industry-driven 4.0 Germany, Volkswagen, Audi, Mercedes and other branded a bunch of German cars in the foot smart car at the forefront of the world. Shanghai on May 25 at the Consumer Electronics Show in Asia, which are the most active faction, and confirm that the product has entered the stage of mass market promotion. Mass the next four years will be € 22 billion in China to participate in related technologies pounds, equivalent to all the biggest auto group SAIC benefit of the nation of 5.3 years, the intensity is incredible.
"Many prices of domestic cars are still out of the Smart Scan, including the initial step of the networking of cars and other products. Some company executives failed to notice the car, automotive products form the competition has changed The future of competition is no longer traditional power system technology. "R & D is a car prices brand independent person said.
May 8, the State Council issued the "Made in China 2025", to determine the address 4.0 similar to the industrial development of Germany, including planning for the automotive industry, is the high-level design to promote change.
Foreign investment has been in the pre-start market
Stadler on the day of his speech, raised a very important point: the competitive automotive intelligent products will soon be conventional techniques to digital technology. The luxury car brands, so brand popular luxury cars continue the trend.
The reason for the trend in the industry has been a consensus: the key technology of traditional car, after 100 years of development, has little room for improvement. In other words, in the conventional system, no matter how large were taken both in the field, technology and technical gaps between competing products.
Another important reason is that smart phones and other digital products has been fully cultivated a new generation of user habits. Smartphone changed the leisure of people, the smart car will change the travel time for people and space. According to the current pace of development, the time point coming Smart is very close.
"People of mobile phones given to a variety of features that make it even harder to forget their calls. Mobile is exceeded original property, are getting smarter. Therefore, we see that the new generation of consumers the desired product is omnipotent . "Stadler believes that this trend will be copied in the car, we need more than a car, but a solution.
Smart will become a part of many solutions: 1 to save time, improve congestion and other conditions: 2 parking space to optimize the management; 3 Social network via car ....
Currently, products increasingly oriented market. Volvo XC60 comes standard with all models of urban security systems, some models are equipped with a pedestrian detection system. Audi announced the Audi 2017 Audi A8 will be the first autonomous vehicle of mass production.
Volkswagen in the Chinese market to do crazy burn another reason is that the traditional business of cars this year suffered the biggest crisis, a change in the momentum of rapid growth in the past, into recession. The first four months, total domestic vehicle sales Volkswagen 1.2351 million, 1.2536 million in the same period last year fell 1.5%, the market share of 21.0% to 18.8%. Volkswagen sales expanded monthly decline, the first three weeks of May, the FAW - Volkswagen has decreased more than 45%.
In fact, in recent years, the brand power of the public in the Chinese market has been discovered. Volkswagen CEO Winterkorn realized that the public needs a new driving force, ie, new energy vehicles and intelligent vehicles. Promote new habits of this move, Volkswagen makes clever. His rise in the past eight years in China, the bet is to rely on the Chinese market in consumer turbocharging technology.
Volkswagen announced a high profile in the next four years, will invest € 22 billion for the Chinese market for new energy vehicles and intelligent cars, the scale of investment SAIC equivalent to 5.3 years and 18 years, the Great Wall net profit. This crazy move, let rivals Toyota and other car companies scared into a cold sweat.
"Volkswagen in China itself has more than 2,700 engineers and technicians, mainly in three R & D centers in China in Shanghai, Changchun and Beijing." Said the Volkswagen brand director Heinz-JakobNeußer.
