Foxconn repair: Office made jointly to create "parity Tesla"
Foxconn To repairman, this is not news. But what made you want, what kind of car manufacturing? In 2014 the last day, suspense appears to have results.
"Foxconn harmony actions, our goal is to make China Tesla" Foxconn has become the second largest shareholder, and announced the joint in the new energy vehicles, auto harmony responsible person listed in Hong Kong, told reporters say "New car harmony "future goals.
December 21, 2014, the announcement of harmony car dealership cars listed group in Hong Kong issued additional shares, Foxconn Gou thus becoming its second largest shareholder, shares of Foxconn within 10 days, in harmony in 2014 announced last day to buy the first repair shop shell resources - Automobile Co., Ltd., Zhejiang green.
This dealer group waiting list "to go directly to the new company electric car energy has enormous potential," of course, this is the largest shareholder reparative impulse hide behind Foxconn. But apparently things are not so simple.
While electric vehicles planned low speed Foxconn already on the way, but the possibility of casting Tesla main direction of future Foxconn and harmony is maintained, while standing behind the green TJI has been brewing for years in urgent need of development ideas implemented electric car. A company dedicated to the manufacture of electronics products company and a car dealer and a manufacturer of electric cars emerging local, how resources and ideas for tripartite integration will be the first step repair.
When the Economic Observer Online reporter this year, Foxconn has not publicly responded to the repairer in question, but could not contact the reporter responsible person to comment on this plan.
However, according to the relevant person in charge of a statement Foxconn harmonious buying cars, Tesla is already a downstream supplier Foxconn, Terry Gou, whose head was eager to OEM Tesla. At the same time, Tesla CEO Elon global - Maske Gou initiative has not delivered the "olive branch" to respond. The reporter received from Tesla China business news relevant person in charge, Tesla is currently no plan to start the vehicle with the cooperation Foxconn OEM.
Opens financing platform
According to a spokesman of harmonious automotive repair shop car harmonious Feng Changge and chairman of Foxconn, Terry Gou, chairman of a common dream, so they decided to join forces to create the ultimate cause of electric vehicles.
Foxconn factory in Henan, 30 tens of thousands of people regularly make Gou Feng Henan Changge have the opportunity to build a strong personal relationship harmony visitor. But how to cooperate, they are waiting for the opportunity.
"Chairman of the Board has always hoped to be developed in the industry," said the spokesman, but the cost of traditional automotive industry consumes too, the threshold is too high, it is not easy to get, and now electric cars this threshold is relatively low, and also have a harmonious dream opportunity.
Headquartered in Zhengzhou harmonious car dealership is one group of luxury car brand ultra-luxury principal, which owns 13 luxury Rolls Royce car brands. Although known as the second largest dealership group of luxury cars in China, but before June 2013 listed in Hong Kong, is not well known in the industry. Its low-profile chairman of the judicial district to join a special experience, as well as private yachts simultaneously harmony, business areas height of the golf course, so the dealer group are quite mysterious.
With the luxury car market in the east, in 2013, Harmony revenues 8.333 billion yuan car, a growth of 47.3%, the growth rate of the previous two years were 68.3% and 86.6 %.
With the 2014 fall in the domestic car market luxury, harmony profitability of the Group severely beaten. The first half of 2014, net profit of 5.004 billion yuan in harmony, an increase of 36.8%, but net profit of 275 million yuan, an increase of only 9.5%. The main business of BMW at the end of last year, dealers and manufacturers have been caught in the clash. In fact, due to the rapid decline of the new benefits of car sales and harmonious growth in net profit in 2011 has declined from 95.6 percent in 2013 to 16.1%. To this end, in June 2013 after the successful listing in Hong Kong, harmony began to tilt his approach to business with the sale, announced in early 2014 is the luxury car business service center in the country the formation of a national chain. But this is not completely reversed the downward trend in business.
Feng Changge always looking for opportunities in the automotive industry, for him, the best route is to transition the business expanded to automakers.
While waiting for the right opportunity in due course, Foxconn chairman Terry Gou is also considering manufacturing platform of electric vehicles.
After the acquisition of Taiwan Aetna Electric Co. 2005, Foxconn involved in the research and development of the battery through the formal entry into the automotive sector. Because the same in Shenzhen, Foxconn is used often compared with BYD, which is the main batteries lithium iron phosphate, while Foxconn is mainly engaged in the development and manufacture of lithium batteries lithium battery.
2014, Foxconn began to frequent moves in the field of electric vehicles. In March 2014, BAIC announced a joint venture with Foxconn to develop and manufacture a new generation of batteries and power systems. June 18 Foxconn, a joint venture with Beijing Automotive Beijing Heng Yu car rental companies new energy. Beiqi shares accounted for 60%, 40% of the total shares of Foxconn, has launched a service electric car rental official car Greengo pure has officially announced the introduction of the Ministry of Chinese Science, as the official vehicle of solutions reform support.
In September, the ancestral home of Shanxi Taiyuan when Gou Traders attend the Second Assembly, announced it will invest more than 5 million yuan in Shanxi, the use of energy-rich Shanxi, significant inroads into the electric vehicle industry.
Besides "home" of Shanxi, Henan is another investment focus Gou. Sources informed the Economic Observer Online reporter revealed in early December last year, nearly 20 Gou led a team of experts who went to the city of Sanmenxia in Henan accelerate visits to the site of the electric car company, and entered a collaboration.
In the business model, following the bases, and products are settled, Gou also need two major platforms - financing and sales platform. No suspense, listed in Hong Kong harmonious cooperation with Foxconn car is almost a matter of routine.
"Local government is very supportive and has come up with a large amount of resources devoted to come." Relevant person in charge of a harmonious automotive claims, mainly for lack of manufacturers of electric cars in terms of the central province, led his unit to enter Foxconn is obviously a rare opportunity to win-win.
December 12 evening, the car ad harmony that the share price of HK $ 4.73, issued 129 million shares at an independent third-party investors, the total amount of approximately HK $ 609 million. The next day, the parent company of Foxconn Hon Hai Group of Taiwan announced "take charge" This subscription holding shares in harmony to rethink 10,526% in the second place in the ranks of shareholders. December 30, the additional investment to expand its stake to 15%. Ten days later, shares of Foxconn harmony after the acquisition of Zhejiang Province, signed a green intentions Automobile Co., Ltd., as the two sides work together to enter the first platform area of manufacture of electric cars.
Tesla plot
Whether Foxconn, or harmony, this is the beginning of the transition. "We will transition to a car dealership pure areas of production of electric cars." The spokesman said the acquisition is only the first step in green, the ultimate goal is to build a future of Tesla China.
"Not much time between Kwok Fung always with deep-level communication, communication is more than a year, they have to think very clearly in the idea of planning, the first step in a second step how to do it." The car's interior harmony Journalists trying to make believe ", made in China Tesla" not driving.
Gou coveted Tesla well known. As "first OEM factory" of the world, parties as soon as five years ago, Foxconn's parent company Hon Hai has been supplied by the manufacturer of electric cars Tesla United States. Hon Hai Group, who also helped design a more active for many years in the field of electric vehicles in cars, cables, batteries and other fields has been fruitful.
To rush from the phone Foxconn OEM business transformation, the emergence of Tesla is clearly a great opportunity. Therefore, Gou not satisfied with only the production of a car panel Tesla was even hope Tesla general casting. For this purpose, Gou busy during 2014 the parties to mediate.
According to Taiwan media reports, in February 2014, Gou has revealed already met privately with US electric car Tesla CEO Musk. Subsequently, global CEO Musk Tesla Tesla in the shareholders meeting, said that if Tesla can cause Gou, Foxconn cooperation with Tesla raise production capacity.
In mid-July 2014, the automotive industry in China Top Ten during the high-level meeting behind closed doors inside held in Shenyang, Minister of Science and Technology Wan Gang, on behalf of the participating cars revealed Gou has repeatedly called to meet and said Terry Gou, Foxconn mainly introduces its future, how OEM Tesla, who emphasized how to reduce the cost of batteries Tesla and other vehicles new key energy technologies.
And in September the forum Taiyuan, also announced its entry into the new energy industry automobile outside, Gou also reunited with Wan Gang, informed sources revealed that the Economic Observer Online, this meeting was once again mentioned Tesla plans Gou casting related details.
To some extent, shares of Foxconn overwhelmed by the generous harmony car, Tesla also has a role to pull strings credit. Tesla Tesla Motors is currently in harmony with electric vehicles in China will make repairs, loading, etc. have already begun strategic cooperation. Foxconn also allow harmony to join Tesla felt further.
"Tesla is the future direction of casting, according to Tesla sales in China could reach more than a few million target set, if not the size of the box, I would not homemade. And if he and implement domestic practice, may need OEM factory, does not exclude harmony have advantages and conditions precedent. "insiders harmonious reporter Economic Observer online car.
In harmony seems Tesla battery system with imported, high cost and harmony and cooperation in the use of battery technology Foxconn, the cost will be much lower, more tax advantage after location. The advantage of the total price will increase dramatically.
But Musk is not always responds to the positive attitude Gou. The reporter received from Tesla China business news relevant person in charge, Tesla is currently no plan to start the vehicle with the Fuji look cooperation foundry.
Musk delays hit, so the determination Gou own repair shop, but also to build Tesla China. Create a platform for high-end electric car such, Foxconn is concerned, is not unfounded. Tesla currently has 106 parts of Foxconn, Foxconn, which is a unique advantage. In addition, the accumulation of years of OEM, Foxconn batteries, engine technology has proven experience in developing and manufacturing.
In this cooperation, harmony more in the role of financing platform, current and future investments are listed by the harmony of this platform to complete.
Green Ambition "car Fu Kang"
"Do Tesla China is our long-term plan, the first step is the operation of this platform." The source said told the Economic Observer Online reporter revealed repairman in harmony with Foxconn plans to acquire green is the first step before creating Chinese Gou Cheap Tesla electric LSVs must take as a starting point.
However, as resources shell, green is not an old dying local car factory. If an electric car from which makes the official website of view the main page, this is the strength of the company.
Company Website Official Introduction to hang, said Green Automotive Co., Ltd., Zhejiang was established in June 2010, planning a total investment of 2.8 billion, plans to build a large domestic auto parts ODM production base and (OEM) of the vehicle. An investment of 1.35 billion yuan, the construction of stamping, welding, painting and assembly workshop production of four students of electric vehicles related parties. He has worked with over 110 parts suppliers and including Brilliance Auto, JAC and seven other manufacturers of domestic and foreign vehicles.
It is reported that the company products are components for electric vehicles and electric vehicle manufacturing mainly related. Electric cars are planned 6. September 19, 2014, the first electric car electric green e-X5 SUV in Hangzhou International Auto Show the new energy market, setting three models priced at 61,800 yuan for the economy, comfort 65,800 yuan, 69,800 yuan luxurious type.
Concern Fund is the largest shareholder of green is the most active in automotive design company - Shanghai Tongji University of Science and Technology Co., Ltd. (hereinafter, "TJI"), which represent 49% of the shares . Green is TJI 2010 from the design of particular importance in the field of testing ground automobile manufacturing.
More surprising is that green concept cars are called "car Kang Fu", this looks and "Foxconn" very similar names are not inadvertently took.
Statements of green are "parts suppliers constitute one end of the supply chain, ending domestic and foreign OEMs customer base, green car for the 'car Kang Fu' way to build bridges of cooperation between the two. Super implementation 'platform components' organization integrating technology supply chain and production of the basic components of the body. "
Although harmony, said the "rich vehicle health" is not associated with "Foxconn" but TJI established in 2010, while other auto parts company - Weifang Ruichi Automotive Systems, Inc., the reporter also see for the "rich Kang car" figure.
High-profile claims of the company, the company uses is similar to processing mode IT giant Foxconn, back to control the development and production of new energy vehicles to win one of two areas of chips. The aim is to create the famous "car Fu Kang" new energy vehicle development and production base.
TJI innovative experiment was unsuccessful. But with the model of "rich vehicle health" had to make people think about the repair, maybe this initiative Zhejiang Green Foxconn model applied to the automotive industry efforts to impress Gou? Of course, the most attractive green Gou is owned automobile production qualification of their urgent needs, and is likely to continue cooperation in TJI team.
And according to plan, the green platform likely to create Gou first electric car. According to plans previously Gou has launched the shareholders, Foxconn first electric car produced will be very cheap, placed under $ 15,000. Besides green, speculation Gou investment in Shanxi Province, is one of the key layout of the implementation of its strategy of affordable electric car.
However, the statement of harmony is the official website of the information is already in green is behind, if it is "super-platform" or "rich vehicle health" have been thinking about the past. Currently, harmony is conducting due diligence on the green, once the investigation is complete, the acquisition price and the future direction of development will be clearer.
For the acquisition of Greenfield, restful deployment Gou, the industry is considered the most probable, in the ideas of developing electric cars Foxconn advantages of battery technology and investment planning, financing platform and harmony as sales network platform provides Tongji green resources and support of software R & D Checa.
However, Gou called Repairer however, everything is ready. Since the acquisition of green and not completely solve the problem of rating Gou repairman and harmony, but overall production is graded green car, rather than an electric vehicle production dedicated rating, which means that the joint team must Gou repairman and Lu like crown ball applying their license production of electric cars, or the acquisition of a qualified electric vehicles have resource companies "screen" again.