Only rely on SUV increments of the Great Wall car, the recent news constantly. First plan in this year's Shanghai auto show officially released the Great Wall high-end brand WEY was exposed to postpone the listing, after sales decline, the "official down" self-help. Although the Great Wall car for the "WEY brand delayed listing" rumor, but Harvard sales have been declining is an indisputable fact. As the Great Wall sales pillar Hover H6, this year all the way down, so that in February this year, the overall sales of the Great Wall car was auspicious transcendence, and in Chang'an, Geely, the Great Wall composed of independent brands in the top three ranked bottom.
Automobile industry expert Zhang Zhiyong said that although the current SUV is still the main sales growth point of the domestic market, but the Great Wall car betting a single model strategy, through the high growth period, once the sales decline, the overall sales volume is bound to be affected.
As the Great Wall car sales support, Harvard H6 in 2012 after the listing, although the Great Wall has carried out a number of upgrades to the model, but the move "small surgery" approach, so that Hover H6 in recent years with many independent brands SUV force , The product power has been insufficient, while the Great Wall Motor is through several official way to continue the competitiveness of price cuts, but the face of the current SUV market competitive environment, the price war can not be a Harvard H6 to maintain sales of the weapon.
2015, the Great Wall car on the price of Hover H6 for the first time official down, sports version of the model concessions 6,000 yuan. That year, Harvard H6 sales reached 370,000. Last year, in the face of competition with Changan CS75, the Great Wall Motor once again on the implementation of the official Hafu H6, the model in the configuration upgrade at the same time, different configuration models price of 10,000 -3 million. Once again cut prices make Harvard H6 sales again. Data show that last year, Harvard H6 sales climbed to 58 million, of which sales in December more than 80,000.
Industry insiders said that the official price cuts can enhance the competitiveness of models, but for Harvard, the face of the number of competitors, cost-effective, product promotion, simple price promotions, has not become a magic weapon to win.
It is noteworthy that in March, the Great Wall Motor once again start the official price reduction, for the Harvard H7, Harvard H7L elite free intelligent panoramic sunroof, 2016 blue standard Hover H1 cash discount of 5,000 yuan, Harvard H2s Chang enjoy "18 zero interest, 2 - 3 years low interest "exclusive financial car policy.
Zhang Zhiyong that price is only one of the means to increase competitiveness in the widening of the product line at the same time, how to make each model has a good market performance, it really test their own brand of skill.
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