Mercedes-Benz SUV layout 2020 or strengthen a global luxury car championship wins
Steady sales go, Mercedes-Benz in China also identified a higher goal.
With the Mercedes-Benz sales in China continued to improve, the brand in 2020 than BMW, Audi became the champion of global sales target is expected ahead of schedule. And Chairman of the Board of Daimler AG, Mercedes - Benz Dieter Zetsche, president of Global Group, expressed the hope that 2020 could surpass the competition, but we can go far faster pace.
To achieve this vision, the Mercedes-Benz is in full force Chinese SUV market. Daimler AG board member responsible for Greater China 唐仕凯 affairs, said, "Chinese SUV sales in the automotive market, the proportion has increased from 22 percent the previous year to 26% last year." For this reason, in this Auto Show, Mercedes-Benz introduced a variety of domestic and imported SUV models.
Director of Beijing Automotive Group, Beijing Automotive Co., Ltd. (01958, HK) (hereinafter referred to as Beijing Automotive) president Li Feng had told the "Daily Economic News" reporter, said, "relying on the development of the Mercedes-Benz localization strategy, 'Thirteen Five' Mercedes-Benz will become China's largest-selling luxury car brand. "
Sales in China will soon exceed the US?
At the current Shanghai Auto Show, the last year in order to test the water in the form of imported compact SUV market, GLA, its domestic models are officially listed. The listing is divided into 5 models, priced at 269,800 yuan ~ 399,800 yuan. According to reports, Mercedes-Benz will launch before the end of the year has been achieved in the new GLK-made replacement model GLC.
Meanwhile, this year's Shanghai Auto Show Mercedes-Benz has launched a new campaign GLE SUV models to meet more pursuit of individual consumers. In addition, a future that contains a lot of Mercedes-Benz SUV concept car design elements GLCCoupé also choose to make its world debut in China.
In this regard, Tang Shikai, said, SUV has maintained a good momentum of growth. Last year, China accounted for 26% of the total SUV market, car sales, and this figure was 22% in the previous year.
Force in a variety of models, based on the Chinese SUV market, "Mercedes-Benz sales in China this year to more than 300,000, continue to maintain double-digit growth," Zetsche said that. At the same time, this year or next year, China will surpass the US as the world's largest auto market Mercedes-Benz.
It is understood that last year in the slowdown of China's luxury car market in the background, the Mercedes-Benz in China still achieve a contrarian growth, total sales of new cars 280,000, an increase of nearly 30 percent. In the first quarter total sales of Mercedes-Benz in China 78,200, an increase of 16.6%, an increase is still higher than its rivals Audi and BMW, the same period, Audi and BMW sales rose by 7.1% and 6.52% respectively.
With Mercedes-Benz in China to further enhance the pace of development, the importance of Mercedes-Benz China improved. "We hope that in 2020 more than before the competition. But in January this year, Mercedes-Benz global sales of more than BMW, Audi has exceeded March, we can go far faster pace." Obviously, Zetsche hope early on the global Mercedes-Benz Luxury car title.
SUV market competition further intensified
Currently, only Mercedes-Benz, BMW, Audi also accelerated layout SUV market. Accelerate the localization of the three brands become quickly improve joint force SUV sales points.
Tang Shikai believes that the current China's luxury car market, the compact class car and SUV models will be the next growth market, Mercedes-Benz GLA is optimistic about the important domestic performance compact SUV market level and overlay effects.
Prior to this, the most direct competitor BMW X1 GLA early in 2012 has been achieved domestically, the Audi Q3 as early as two years to achieve localization in the Mercedes-Benz GLA. In order to secure the lead in this market, launched last year, the Audi Q3 1.4T models, the BMW X1 is expected to launch this year, the long-wheelbase version of the model. To Fengeng Benz GLA listed after this market will undoubtedly there are some difficulties.
Relative to the GLA, although Mercedes-Benz GLK has been achieved domestically, but sales still a gap with rivals. GLK replacement after the end of the year, next year will usher in the Audi Q5 facelift soon made models BMW X3 will be officially on the market. With Mercedes-Benz, BMW, Audi have introduced domestic models in the mid-SUV market, the degree of competition in this field is self-evident.
It is noteworthy that, in the case of China's luxury car market slowdown, the current increase in the domestic luxury SUV has been showing a slowdown trend. In the first quarter total sales of such models as 78,700, an increase of 19.8% over the same period last year and an increase of 102%.
Difficult to predict the future with Mercedes-Benz, Audi, BMW have released in the compact and mid-level SUV market, domestic models, these two segments of the competition will be further intensified, the full impact of the Mercedes-Benz SUV segment, is going to win Chinese and global luxury Car sales in the first goal there is no small challenge.
