Mercedes-Benz the first dream of the world is getting closer.
Recently, the National Passenger Car Co (hereinafter the Federation) sales data released in July, surprising that in recent years has lagged behind domestic sales of Mercedes-Benz BMW, even with the advantage of about 800 more than BMW, this change in the pattern of sales of BMW breaking brilliance was established 12 years since the outbreak of the domestic Benz finally came.
Beijing Benz domestic sales, although beyond the BMW, but domestic vehicle sales compared with the Audi still has a certain gap. July Audi China-made cars to 33,400 performance still ranked as the top domestic luxury car.
With the rapid development of the Chinese market, total sales July Mercedes-Benz has more than BMW and Audi, has become a luxury car sales champion in the world. Some analysts believe. "In July it is likely to be a turning point in the Mercedes-Benz, Mercedes-Benz or early achievement of world champion in luxury car sales this year"
Caterpillar 320D injector valve However, a Mercedes-Benz dealership, admits: "At present, the growth of luxury car market in China slowed in the background, sales of Mercedes-Benz have no little pressure on China, especially in China, BMW also usher in force on the product, this pressure will increase even more. "Therefore, the future of the luxury car first camp is likely to usher in a new round of qualifying.
First super-made Mercedes-Benz BMW
Previously, Mercedes-Benz channels chaos, slowing domestic factors and others affecting the speed, the Mercedes-Benz sales in China has lagged behind BMW and Audi. Two years ago the growth of the luxury car market in China of 20 percent or even 30 percent, BMW, Audi triumph, but Mercedes-Benz was even negative growth.
This passive situation with Mercedes-Benz established a new sales company, is gradually reversing. According to the Federation, in July this year, Beijing Benz sales in China 22,800, BMW sold 22,000, the old narrow than the latter 795. This is the first time in the history of Mercedes-Benz models manufactured in China.
In July last year, BMW sold 23,300 domestic models, only Mercedes-Benz 8353 over the same period, the advantage of BMW was very clear, rapid reversal of this situation, the unexpected.
A BMW dealer in the "Daily Economic News" reporter, said: "The new generation of Mercedes-Benz on the list, significantly improve the competitiveness of products, it has entered the product competitiveness of products made in China later BMW clearly insufficient. "
In late August last year, the C-Class Mercedes-Benz ushered in a new generation of national models, with the launch of new models, sales did not improve. July this year, Mercedes-Benz C-Class 6922 domestic vehicle sales, leading 511 BMW 3 Series, sales of BMW 3 months of 6411.
In late April this year, domestic Mercedes-Benz GLA also the market, car sales in July totaled 6,160, almost double the BMW X1, the BMW X1 sales only 3109 years.
However, in the segment of large cars, the BMW 5 Series still has an absolute advantage. July 5 Series BMW sold 12,500, and domestic models E-class Mercedes-Benz sold only 4,897, 7,613 of the former than the latter.
Previously, BMW had the overall lead in the internal models of Mercedes-Benz, but currently only the BMW 5 Series to maintain a leading edge, it is obvious that sales of Mercedes-Benz and BMW in China the gap is narrowing. In July this year, Mercedes-Benz, BMW sales in China were 29,500 and 32,200, a difference of 02,700, the gap last year was 14,000.
Sales of Mercedes-Benz and BMW in China narrowed, while reducing the gap with Audi. Audi July sales in China 42,300, down 13 percent, ahead of Mercedes-Benz 12 800, in July last year to 27,800 this cable.
This Mercedes-Benz is also just a start. Li Feng, president of BAIC shares in the "interview reporter, said:" 'Thirteen Five "period, Mercedes-Benz in China to overcome BMW, Audi, it has become the largest selling luxury brand".
Mercedes-Benz global sales exceeded July
With Mercedes-Benz performance in China, Mercedes-Benz global sales accelerated is also very striking.
In July this year, Mercedes-Benz global sales surpass BMW and Audi, and boarded the luxury car sales champion month. Mercedes-Benz sold a total of 149,800, ahead of BMW 02300, the Audi has 03,700. In this regard, some analysts believe. "The development of the Chinese market, or leading to the first goal in the world of Mercedes-Benz ahead"
This analysis is not without reason. The Auto Shanghai this year, in April, the Chairman of the Board of Daimler AG and Mercedes - CEO Benz, Dieter Zetsche Global Automotive Group, said: "We had planned to outperform its competitors in 2020, but the pace we can go far and then faster. "
However, the National Federation of Dong-tree Secretary General Choi said: "At present, growth in the luxury car market in China back to the digits and luxury brands are still in force only in the case, market competition will become more intense. " This has become a Mercedes-Benz achieved with important challenge ahead first goal of the world.
A Mercedes-Benz dealership, admits: "In the current environment, we, despite good sales, but also under pressure, with the new generation of BMW models, the pressure will increase."
It is reported that BMW has launched a new round of branding campaign for the "pleasure" of the slogan of the brand has been added to the "innovation" of keywords, it is clear that in the preparation of the future force .
It is expected that after the inclusion of the new 7 Series, the new BMW product offensive will open before the end of this year, expected to be available next year the new 2017 X1 is expected that the new BMW 3 Series debut. It is worth mentioning that BMW will soon launch three other national models, and further enrich the product line.
In the Chinese market has maintained the absolute superiority of Audi also not relax, according to the plan, by 2020, its product line in China will be expanded to 60. With the rise of Mercedes-Benz, BMW, Audi acceleration, the future the luxury car market in China is likely to.
