Parallel to positive price advantage of parallel imports difficult patch aftermarket short board
With the first batch of Shanghai FTA imports through formal channels of parallel import car sales, parallel import car sales regularization officially kicked off, the proportion of its imported cars began to occupy the upgrade. However, the outbreak for the parallel import car sales is sustained, Wang, senior manager of national deposit automotive marketing machine that, despite the policy support, rich channel, consumers come to identify other factors to boost sales, but the impact of parallel imports remain a core element Localization is the impact of supply problems. "The most critical factor is the firm control of the global and regional markets, if parallel import car supply stability, and perhaps will be a breakthrough." Said Wang Cun.
Parallel import share increase
"Parallel import car" means in addition to the total domestic dealers, directly imported by other importers from the origin of the product, car dealers can bypass the total domestic sales agents directly imported from foreign car, used to be called the "water truck . " Because of import can be divided into "US regulations car", "The Middle East version of the car," so as to distinguish it from authorized sales channels "in the regulation of the car."
China imported cars Automobile Dealers Association released data show that from January to February import car terminal deliver data fell 19.1%, but in fact the amount of cards fell only 2.9%, the gap between the two up to nearly 17 percent. Wang Cun said data is because there is such a parallel import car sales in the "mischief."
In the Land Rover brand, for example, from January to February this year, it rose by 18.7% in terms of sales of imported cars, including Range Rover, Range Rover Sport two models increased by 66.3% total. But over the same period of the terminal to deliver data, Range Rover, Range Rover Sport models total increase of only 6% or so, "Basic remaining approximately 60% of the increase can be understood as a contribution from the parallel imported cars." WANG Cun said.
However, this year the parallel import car pilot Shanghai FTA officially launched, just in the import car market cooling stage. Statistics show that in February customs import 62,000 cars, down 25.4%, the chain fell 57%; terminal sales 60,000, down 16.6%, the chain fell 32%. The first two months, China's total imports of automotive Customs 160,000, down 18.3%, terminal 139,900 imported vehicles were sold, down rate reached 19.1%.
Wang Cun believe imported cars market supply and demand structure, brand structure, vehicle structure, channel structure, vendor relationships and so will face the depth adjustment. We can say that the overall market decline of imported cars, imported cars share a parallel rise in multinational companies in China is bound to give the official channels of imported cars cause more stress.
Beijing Daily reporter learned that the majority of domestic parallel Jinkoucheshang currently "take the amount," the SUV as the main profitable business, such as the US regulatory version of the BMW X5, the Middle East version of the Cayenne, the Middle East version of the Prado are all hot models, such as the Audi A8 limousine belonging to popular models. In parallel import car market, Toyota's best selling models, models relatively high. In addition, Land Rover Range Rover, Porsche Cayenne models such sales are good.
Wang kept believes that now is still in the parallel import car policy to open early, as more and more dealer groups added to the import car sales channels parallel to the car ranks, parallel import car market in the future will have better performance.
Service is still weakness
Shanghai FTA to achieve a parallel import car sales of normalization, but service is still the focus of consumer concerns. It is reported that Shanghai FTA third party service platform implementation of parallel import car sale, warranty, or even recall service, previously released "to carry out parallel imports of auto pilot in China (Shanghai) free trade zone test notice" in the proposed pilot enterprise and free trade in the test area registered automobile dealers are parallel imports of automotive products the main responsibility for the quality of traceability, product recall should fulfill their obligations, quality assurance, service, Auto Warranty, average fuel consumption accounting and other law, no allowed to import used cars and illegal modification of vehicles, and is responsible for the use of original manufacturer licensed program to eliminate quality defects. Car dealers imported products should meet national quality standards, technical specifications of the mandatory requirements for, and comply with the mandatory product certification and other entry requirements prescribed by the state.
However, there is a parallel import service points provided either on-site staffing or detection equipment, to meet the maintenance requirements for many brand models is clearly far from. A sale of parallel imported car dealer admitted that although there are third-party platform to provide comprehensive after-sales service, but is still in the planning stage, but also on the consumer after the completion of the adjacent areas more favorable for consumers in distant area very inconvenience, and after-sales service also might want to pay extra "quality assurance fee."
In this regard, the Asian Games Village Automobile Exchange Market Yan Jinghui, deputy general manager believes that the current parallel import car service primarily in cooperation with the insurance company, to create a unified parallel import car sale "three guarantees" platform. With the gradual liberalization of the service information, future parallel imported cars will be expected to cooperate with traditional 4S shop, completely dispel consumer concerns.
It is understood that the group has resorted to using its authorized dealers 4S shop to provide service and maintenance for parallel imported cars. January this year, announced the test of horizontal lines of a large group of imported cars, has launched sales of imported cars in the massive parallel Outlets car park. Beijing Daily reporter learned that a large group in the sale of parallel imported cars, most car maintenance can be carried out in a large Group 4S shop, which undoubtedly is the parallel importation of vehicles to provide a reliable guarantee. Beijing integrity as Shanghai FTA announced 17 pilot enterprises amounted to one car, is also trying to transform the 4S shop to provide professional service from the 4S shop, completely solve the problem of parallel import car aftermarket.
It is noteworthy that, by adding aftermarket platform electricity supplier, is expected to improve the parallel import car service problems. China Automobile Dealers Association, the electricity supplier and car networking Fangzhu Branch Secretary said, after-sales service system construction is the key to the development of parallel import car market. China Automobile Dealers Association is exploring the establishment of parallel import car service system, following the integration of online and offline resources to fully protect the parallel import car service.
Price advantage under attack
In fact, compared to the traditional brand licensing of imported cars, the price is the biggest advantage of parallel imported cars. Asian Games Village Automobile Exchange Market Yan Jinghui, deputy general manager told the Beijing Daily Reporter, parallel import car prices are usually lower than the normal price of about 10% of imported cars.
However, with the increase in sales costs, as well as the import car manufacturers authorized to increase the discount rate, parallel imported cars are facing the impact of the price advantage. It is understood that Shanghai FTA in the sale of the Audi Q7 35TFSI Middle East version of the price of 640,000 yuan, the domestic official price guide with a similar configuration Audi Q72015 sporty models 35TFSI 89.7 million, but the overall discount 215 000 Yuan, the final price was 682,000 yuan, parallel imports in the Middle East version of the price advantage Q7 is only 42,000 yuan.
In response, auto analyst Zhang Zhiyong think, parallel import cars into the really positive impact on driving down the price of luxury cars, but this effect has models and geographical limitations. "Parallel import car policy is in the open early, which makes some of those parallel import car traders trade policy into the waiting period and adjustment period. Future parallel imported cars should be parallel with the traditional channels of imported cars, prices and product differentiation will be more made clear. "Zhang Zhiyong said.
At the same time, some brands of imported models of parallel domestic price of imported cars also had a shock. Earlier, Toyota Prado 2700 has been to import approach to sales channels in the FAW Toyota, guide price for 439 000 -48.9 million. In addition to the official import version and domestic version, currently on the market that consumers can buy parallel imports in the Middle East version of the Prado 2700, with a version of its low price of about 360,000 yuan, widely praised by the market.
Prado year 2700 the official domestic market, with minimum manual version is priced at 369,800 yuan, with parallel imports in the Middle East version of 2700's price is very close to the Prado, at the same time, domestic models will be implemented for three years or 100,000 km warranty, which relative to the Middle East version of the "three guarantees insurance", only the engine, transmission is one year warranty and cumbersome third-party appraisal fees and other expenses, more advantages.
Wang Cun said the localization of imported cars is weakening parallel import car price advantage. Earlier, Japanese brand cars imported from the Middle East share of more than 80%, especially Toyota has become the main parallel imported cars, imported cars made in China but is bound to upset the parallel import car original price advantage.
Manufacturers strengthen supply management and control
Increase in domestic models, while multinationals to control the national market has become more stringent. It is said that multinational companies are taking action to curb this trade behavior to avoid the impact of parallel imports of vehicles authorized by the interests of imported cars, which does not rule out raising import car emissions and to prohibit cross-regional sales inhibited parallel import car business.
A market source told Beijing Daily reporters after Shanghai FTA parallel import car sales are not ideal, the most important reason is the shortage of supply, and real imports from Shanghai port vehicle was started, requires a certain turnaround.
Wang kept in view, Shanghai parallel trade in the region mainly due to the low volume of imported cars has just established, the process is still the process of improvement and adaptation. "April is expected to supply the bulk into the Shanghai Port, the parallel import car sales figures will improve very quickly." Wang Cun worry, "Although consumers demand for cars, but once the multinationals to strengthen control of the regional market as well as to adjust the vehicle, the car it is difficult to come up. "
Su Hui auto industry experts said that with the increase in domestic parallel import car pilot cities, whether authorized or domestic import car models will have to deal with competition parallel imported cars, which is bound to change the product strategy of multinational corporations. "Parallel import car is for imported car market, a very important supplement, but because of small, hard to become the mainstream of the market. Future car manufacturers will be authorized to balance the relationship between sales of imported cars and imported cars between parallel, to promote domestic the sound development of parallel imports. "Su Hui said.
