Push differentiated models to deal luxury brand car prices dropping prices
Slowing trend of the consumer market China car, let luxury brands positions, dropping prices to grab more market share. The face of the luxury brand of fierce offensive prices, car prices common brand began efforts in market segments, create different models to meet the price range while improving vehicle configuration, in order to keep their products in the market share.
Recently, Shanghai GM Lang Kewei not listed 135900 -19990000 to cut price segments, is Shanghai GM is set to the "new generation sports car." The industry generally believe that the price of direct similarly direct competition with Shanghai Volkswagen Ling crossing after its announcement. Shi Hong, deputy general manager of Shanghai General Motors revealed that the car in the lock Shanghai Volkswagen Ling crossing, but also points to the FAW - Volkswagen Audi A3.
FAW - Volkswagen Audi A3 since listing, with a relatively low price, came to less than 200,000 yuan market sales on the rise. The data show that in May this year, total sales of the Audi A3 5154, an increase of up to 118.95%. And not 克威朗 Shanghai GM vehicles luxury brand belonging to FAW - Volkswagen Audi A3 seize the market, which significantly increases the vehicle configuration, even with some models of low entry level, the configuration is also sufficiently delicious. It is understood that Shanghai GM Lang Kewei not the whole system comes standard with six airbags, electric sunroof, LED daytime running lights, ambient lighting, TPMS pressure monitoring function intelligent tires, the latest electronic stability program Bosch nano double acting air filter, engine start and stop Anti-PM2.5, and has two large panoramic sunroof type, ACC adaptive cruise control, LKA lane keeping system + lane change warning LDW, FCA forward collision warning + CMB collision mitigation system, HBA distance intelligent lighting control, FDI from the front of the car and another configuration of high-tech reminder system.
It is worth mentioning that, Shanghai GM is also equipped with the system adaptive cruise control ACC you can automatically with the car, this configuration had only appeared in some high-end models, and now Shanghai GM Buick migrate to A + class car. In addition, Shanghai GM will not Kewei Lang is also equipped with security settings wisdom APA automatic parking system. FAW while these settings were not there at the price of 200,000 yuan - Volkswagen Audi A3 models in.
Minister of Shanghai GM Buick marketing package brand Ye said: "Consumers car, the two most important factors is the price and brand, RONNIE actually follow the FAW - Volkswagen technology and standard products to create Audi A3, the same price, only the product configuration, RONNIE has a price advantage, it must be said that models at level A and the gap in the market between models B-Class has opened a new 'Blue Ocean' ".
Data from China Association of Automobile Industry show that in the first five months 8.5832 million passenger cars, an increase of 6.36% were sold. However, in May this year, the cumulative sales of 907,000 cars, 10.08 percent. Insiders said that car sales continued to decline, especially given the impact of traffic diversion, when many consumers prefer to buy young fashion, custom designed SUV and MPV.
The industry believes that the auto market of class A household is shrinking, while the luxury brand price drip, so that ordinary car companies feel the pressure mark. Therefore, the introduction of market segments through product launches more accurate products, but is also able to provide a superior vehicle configuration practices, blocking falling luxury brands in the market erosion.
