February 24, arrived in the East Fourth Ring Road, Beijing Bao Chun 4S shop is 5 pm, but the store is still full of people, come to see the car, consulting or handling procedures for consumers flocked. Long Sheng Junda Bao Chun 4S shop sales director Luo Guifeng told the Beijing Youth Daily reporter, "because there are often consumers are still looking at the time to work, overtime is normal." It is understood that in 2016, only Long Sheng Junda a Po Chun dealer Of the annual sales will reach nearly 6,000 units, an increase of 30% over the same period. In the increasingly brutal competition in the capital city, this result for many mainstream joint ventures are expected and can not be. And Po Chun this young car market "dark horse" has quietly run in the first-tier cities quickly.
Looking back at the beginning of 2011 to shop, Luo Guifeng frankly, pre-store sales situation is not ideal, coupled with the impact of limited policy, the Beijing area dealers are in the exploration before the line. Until the 2009 Bao Chun 730 listed, took the lead in the MPV market opened a new situation, and then Po Chun 560 turned out to further establish and enhance the Po Chun brand in the domestic passenger car brand market should be the status of rivers and lakes. The past two years, Po Chun brand development momentum is getting better and better, and gradually in the north, on, wide and other first-tier cities stand firm.
In addition to product strength, Po Chun in the first-tier cities are also selling the same SAIC-GM-Wuling early accumulation of reputation. According to the dealer revealed that Po Chun owners in the old customers to upgrade and increase the proportion of customers up to 30%, Wuling brand together from a number of strong brand loyalty and product recognition of the huge base disk customers, these customers with consumption Ability to upgrade, with the upgrade but still pay attention to the practical needs of the car, Po Chun brand is undoubtedly the best choice for these users in the eyes.
With the development of China's auto market, small car market is gradually shrinking, and now the domestic market can be said to be SUV main, most consumers choose to turn to the SUV or A-class car. From the sales point of view, the small car market attention in the reduction is an indisputable fact. However, in this sub-area is not optimistic about the case, Po Chun has launched two heavy models.
2017 early, A0-class small car Po Chun 310 listed, only four months to win the share of 18,000, in one fell swoop catch up with the joint venture brand public Polo, become the most selling domestic A0 hatchback small car products. Then, Po Chun and on February 20 launched the first for the young groups of small SUV products - Po Chun 510, officially opened Po Chun brand younger change.
SAIC-GM-Wuling sales company general manager Xue Haitao talked about Po Chun young strategy, frankly, now 90 has become the main car, the younger is the trend. Launched Po Chun 310, Po Chun 510 is actually in order to accumulate Wuling brand does not have the young base disk users, to create a broader user base. With the Po Chun brand products increasingly rich, only Wuling base plate users have not enough to meet the development of enterprises, so Po Chun 310 and Po Chun 510 also shoulder the burden for enterprises to accumulate young base disk users.
Feedback from the current market point of view, Long Sheng Junda Bao Chun 4S shop in January this year to open Po Chun 510 pre-sale, as of February 23, the store has accepted more than 100 orders "Po Chun 510's actual price lower than the pre-sale price of 6 thousand dollars, not only greatly exceed the user expectations, we did not think the price can be set so low, after the announcement of the price, we have the store manager first mention One. "Luo Guifeng said. Dealers predict that the current domestic small SUV market outlook is optimistic, Po Chun 510 monthly sales of more than 20,000 units no problem, ideally, Po Chun 510 single-store annual sales or will reach 2,000 units.
With the Chinese auto independent brand strength significantly enhanced, many Chinese local car prices are no longer willing to high-end customers and bring their huge profits handed over to the joint venture brand, but through their different ways to seek high-end breakthrough.
Geely Automobile has been a pioneer in its own brand, in October 2016, Geely Automobile in Europe released its new high-end brand LYNK & CO, the new brand positioning in the Volvo and Geely between the two brands. In the same year, Great Wall Motor also released a new high-end brand WEY, announced that it will focus on high-end SUV market.
In this concentrated outbreak of the high-end wave, Po Chun is not anxious to launch, but intended to follow their own rhythm calm layout. "Po Chun as a young brand, we must first consider how to survive, and then consider going up." Xue Haitao said in an interview with the media, the younger brand is a try, and for the future Po Chun brand in the end how to go to the problem, Enterprise level "have not thought good". In Xue Haitao view, the brand is not only to do more high-priced products to sell, but deep plowing capacity. Before doing more high-end products, Bao Chun first to "marketing system, manufacturing capacity, dealer system, communication skills, supplier system" and other five aspects of the arrested.
And Po Chun is the basis of SAIC-GM-Wuling million-level base plate customers. In the Long Sheng Junda Bao Chun 4S shop, Beiqing newspaper reporter caught a few points to interview the car came to consumers. A 90 after the State Enterprise Post Office of ordinary employees are for a Po Chun 510 top with luxury payment. He told Beiqing newspaper reporter, he is the first time to buy a car, the reason why the choice of Po Chun is a lot of friends are home to open Wuling or Po Chun, we all say that the car is good, cost-effective,
Po Chun's new user is being activated. "Home second car", "office workers first car" such a demand to become the main consumer Po Chun crowd. Dealers told Beiqing newspaper reporter, before customers pay more attention to the price, and now pay more attention to quality and safety configuration, some 80 after 90 white-collar workers will also be the focus from the joint venture brand to domestic brands. The latest launch of Po Chun 510 young fashion, from the order to see, more than 50% of customer groups are young people for the first time car, 90 after the mainstream of consumption.
