Segment into a "little" hot spot dealer seek transformation
Recently, some listed companies and car dealers groups have launched the first half of 2015 first half results report or notification. By the fall of the car market and intensified market competition and other factors affect China, the trend polarization performance of listed companies and automobile dealer groups to be more pronounced. But there are some car companies with a good performance in the single market segmentation, to achieve sales withstood the market, sales increased, on the other hand, face environment increasingly difficult market, the dealer group is also actively promoting the restructuring Industrial.
Aggravated polarization trend
In the first half of this year, China's auto market in the doldrums, sales growth slowed further. Data from the China Automotive Industry Association show that in the first half of this year, car sales in China are completed 11.8503 million and 12.095 million respectively, an increase of 2.6% and 1.4% respectively, over the previous year. Monthly cumulative increase sharply over the previous year fell by 7 percent. Performance affected part of listed car prices is not satisfactory.
Sad person
Recently, brilliance China issued an alert for profit, expects profit in the first half of 2015 decreased by 40% compared to the same period of 2014, mainly due to the company holding 50% of BMW sales fell. Brilliance China analysts said that this year, BMW sales fell mainly due to increased cost of sales in the first half, the domestic slowdown in economic growth has led to downward pressure on the growth of domestic market cars, as well as costs associated with the introduction of new models and new production equipment led to growth.
And it has been put on the hat of ST Xiali continuous downward trend. According to its first half results announcement, the first half of this year attributable to shareholders of listed companies net profit loss of 500 million -5.7 million, compared with the same period last year loss of 435 billion yuan, the loss rate to continue to expand, to 27.36%. In this sense, FAW Xiali said the loss was mainly due to the pace of adjustment of product structure upgrade could not adapt to market requirements, current products due to the low profitability rapidly changing. Meanwhile, shares of Tianjin FAW Toyota Motor Co., Ltd. Investment income contributed also declined from the previous year.
In the current earnings or semi-annual notice in car prices, the biggest decline in bus performance. Its performance forecast shows the bus pass is expected to January-June attributable to shareholders of listed companies net profit of 041 million -0.51 million, year on year decline of 80% -75%. However, according to the communication bus, it said sales fell mainly due to the disposal of the company last year, Sun Tong Property Development Co Ltd. The revenue 189 million yuan in profit or loss, caused by excessive basis for comparison.
Proud people
However, the market downturn does not affect all the car companies, which have a lot of adverse economic gains across the board. In the first half of this year, the performance of Chang'an Automobile is very striking. Its forecast performance in the first half of 2015, Changan Automobile attributable to shareholders of listed companies net profit of 4.9 billion -52 billion yuan, an increase of 35.06% -43.33%. Changan Automobile said that thanks to the joint venture Changan Ford Mazda Automobile Co. and Changan Automobile Co., Ltd. increased investment income, setting Chongqing Changan own brand (car especially the independent activities of passengers) sales promotion and structure Product, earnings increased significantly year on year in the first half. Resulting in the first half the company translates into a relatively large increase.
Although car sales Wei army was not satisfied with the performance of the Great Wall, but in the first half, the Great Wall cars still get a net profit of 4.9 billion yuan. According to provisional results Great Wall Motor Express show that the first half of 2015, Great Wall Motor net profit of 4.901 billion yuan total, an increase of 23.96%. At the end of June this year, Great Wall Motor has reached 61.553 billion yuan in total assets.
SUV and new energy to drive performance
Part of the forecast released performance car prices, because of the opportunity to grab some market segments, its first-half profit rise, not fall.
BYD new energy vehicles, due to its good performance, to achieve the best performance. BYD performance prediction, the period from January to June is expected attributable to shareholders of listed companies net profit of 400 million -4.8 million, an increase of 10.90% -33.08%. BYD said the recovery of the first half the company's traditional automotive business continued the strong market demand for new energy vehicles, where electric buses receive more orders, to bring benefits, while mobile phone components company and the promotion of business development assembly.
Profit growth of Haima Motor profited from the sale of its SUV models. Haima Motor biannual show results prior notice, the net profit of the Haima Motor in the first half of this year attributable to shareholders of listed companies 160 million -2.2 million, an increase of 30% to 80% over the previous year . In this sense, Haima Motor, said the company increased its revenues and auto adjustment of product structure, effectively increasing the economic efficiency of enterprises, which the company half-year 2015 operating results rose sharply. You study the structure of sales in the first half of 2015, total sales of the SUV hippocampus of 36,467 vehicles, an increase of 40%. In other market segments, the models were tested decreased hippocampal volume.
JAC reason why profit rose, then at the same time, thanks to its growth in the field of new energy automobile and SUV. JAC semi-annual report, the first half of this year, the company achieved attributable to shareholders of listed companies net profit of 537 million yuan, an increase of 31.79%. During the reporting period, continued to sell refine S3, an increase of 890.81%, while sales of pure electric cars 2692, an increase of 470%, exceeded the level of last year, monthly sales in June is a breakthrough in 1000.
Dealer and actively explore new areas
Performance has ups and downs
As business performance vehicles such as the performance of dealer groups also showed the trend of polarization.
Tommaso Padoa-car semi-annual report, the reporting period, the company achieved sales of 17,912 vehicles, representing a slight decrease of 1.7% over the same period last year; car sales, maintenance and accessories, brokerage consulting services fell 4.06 percent over the previous year, respectively, 6.60%, 14.09%. In late June 2015, attributable to shareholders of listed companies net profit of 0.026 billion yuan, down 87.88 percent.
Automobiles state machine and Shenhua Holdings profits continue to rise. National Machine Motors said chain to expand outreach, solid existing business, vigorously promoting the company's business, "innovation and transformation" to promote collaborative sharing of resources in the first half of this year, the car National Machine attributable to shareholders of listed companies net profit of 454 million yuan, an increase of 16.86%.
Shenhua Holdings also released forecasted to notice in 2015 first half net profit attributable to shareholders of listed companies 053 million -0.58 million, representing an increase of 166% -172%. Shenhua Holdings will issue mainly due to the growth performance of the reporting period, the subsidiary operating performance compared to a large increase over the same period last year, while substantially increased investment income.
To the "Internet +"
It is noteworthy that, if profits are falling dealer group, or profit remains constantly dealer group, are accelerating the rapid transformation of the company.
Tommaso Padoa-car said the first half of this year, the company speed up the automotive after-market services make a transition to new-five-three driving schools, car O2o construction project services platform electricity supplier for the automotive aftermarket business growth intensified integrated services in the first half, constantly optimize the structure of the business, while his new Volkswagen and other German-selling brand 4S stores, off, stop, and turn a loss of 4S shop, 4S shop brand structure optimization.
Car of the state machine non-public offering is launched to raise funds for projects in 2015, plans to raise 3.2 billion yuan. According to the plan, in addition to 950 million yuan to repay bank loans, funds raised 1.5 billion yuan auto leasing, 500 million yuan investment in the car rental, the other two hundred million yuan will be invested respectively, in an auto parts development and services high-performance Internet, and Ford imported building of auxiliary systems. In addition, the first half of 2015, the National Machine car also choose to work with large Internet platform for professional automotive and innovative model of "Internet +" under the new business model, the Committee on Trade in Tianjin Binhai New Area introduced a "request for the pilot car parallel import company" and actively develop new business channels.
