Although Hyundai Motor (China) Investment Co., Ltd. (hereinafter referred to as "modern China") did not recognize the rumors about the abolition of imported car channels, but the import of modern channels out of the Chinese market has entered the countdown. Earlier, sources said that China has entered into a settlement agreement with more than 40 imported modern dealers across the country, each dealer will receive several million yuan of compensation, the modern China will close the import car sales channels.
Beijing Daily reporter interviewed the response of modern China is that at present there is no information can be disclosed. However, in the industry view, the import of the past few years make ends meet, often in a state of hardship is an indisputable fact, if the modern closed import car channel is conducive to modern China to reduce operating costs, improve operating performance, cut imports of modern " Tasteless "is also reasonable.
Stop the sale of imported models
In fact, since last year, imports of modern dealers to stop for the car, the dealer has been sold in the car-free situation. Beijing Commercial Daily reporter visited found that the current Beijing remaining two imports of modern 4S shops, which is located in the eastern part of Beijing's imports of modern 4S shop, although still in the business, the store display car, but sales staff, Car sales. When a reporter asked whether the car can be set, the sales staff said that this year will be adjusted to modern aspects of imports, do not accept orders for consumers to book vehicles. At the same time, the sales staff said, because the shop is only selling imported modern models of 4S shop, if you want to buy imported modern models, you can consult with Beijing Hyundai and import modern 4S shops and two dealers.
In another sales of imported modern models 4S shop, after the store has independent import modern 4S store revoked, the original store to sell another luxury brand models, imported modern models are incorporated into the Beijing Hyundai 4S shop. Sales staff said that at present only Feisi for sale, and now cars are small, are the previous stock car, after the sale of these models, whether there will be a new car to the store is still unknown.
Interview, just a consumer in the purchase of modern Fei Si, when that will exit the modern import, he also showed a trace of worry. "In the future maintenance of the model, maintenance is indeed one of the problems, even if it can be integrated into the Beijing modern service network, but the spare parts stocking is not sufficient I am afraid that is not guaranteed, if waiting for parts take a long time, will have in use A lot of trouble and trouble, "he said.
Revoke the sales department
It is noteworthy that a familiar with the modern Chinese sources, the current China's modern marketing and sales department has been canceled, most of the staff has been transferred. Hyundai China's official website shows that Hyundai Motor Sales Division is the Korean Hyundai Motor responsible for China's vehicle import business sector, with the Korean modern imported vehicle market in mainland China, product sales, after-sales service, public relations and other comprehensive functions, In mainland China to operate the import of Korean modern products franchise rights.
In the automotive market experts Yanjing Hui view, the cancellation of the sales department heralded the right to import modern cars to lift the delay in the release of the network back, it is estimated that the negotiations with the dealer has not yet Tanlong related.
As early as 2014, modern China began to persuade dealers to retire. Today, to persuade more than 10 per year, the speed of being advised to retire the network has been close to half of the dealers, the number of modern imported car dealers have only 48. In June of this year, 30 domestic import modern dealers began to defend their rights, and many contacts with modern China, asked to withdraw the net, and apply for compensation, after several negotiations, modern China verbal compensation amount is only 60 million yuan, Each dealer 2 million yuan.
Yanjing Hui said that as the situation of various modern distributors of imports, the specific amount of compensation will certainly not all be accepted, which somewhat affected the progress of the negotiations, the dealer is expected to retire the phenomenon of the network will appear before the Spring Festival.
After - sale channel adjustment
The industry generally worried that the modern network of imported car dealer network, so many owners of Opel in after-sales maintenance problems. Previously, Opel, Fiat and other brands have been out of the Chinese market due to the emergence of the plight of the sale.
In this regard, informed sources, although the modern China has abolished the functions of the marketing department and sales department, but after-sales department is still in normal operation, which also means that modern China did not give up the import car business after-sales work.
Statistics show that 2012-2016, imports of modern sales dropped year by year, 2012 annual sales of 28,000 in 2013 fell to 18,000 in 2014 continued to decline to 12,000, while in 2015 is only 7000 Vehicle. As of now, this year's sales have been less than 2,000.
Industry analysts believe that the cancellation of the import channel of modern China, do not rule out the sale of cars will be placed in the modern Beijing-made channels as a supplement. Another source said that modern China will be the depth of transformation will be imported to modern high-end brand Jienes independent channels, which may also be a way for after-sales maintenance, but Yanjing Hui said that the modern imported cars in the Chinese market has become powerless , More and more difficult to maintain sales momentum. The shut down the import car channel, perhaps to retreat into the strategy for the Czechs to do pave the way for independent channels, trying to reverse the decline in sales embarrassment. However, in any case must first solve the problem aftermarket to avoid the sale of the vacuum on the brand of injury.
