By the end of September, a sudden failure of a Po Brush tool, resulting in many large V's public number hits sharply. Who in the nude swimming, do not wait until the low tide. In the automotive sector, there are brush single exist. The difference is that the field of automotive brush is not concerned about the degree and traffic, but sales. For automotive companies, sales are an important measure of whether the system is the cornerstone of good functioning. The fourth quarter of each year is the peak of auto companies brush this year is no exception.
Interview: brush a single way different
Reporters visited in Guangzhou Panyu Avenue three different car brand 4S shop, found that from August, the auto inventory has increased significantly compared with the first half, from 80 to 100 to 120 to 150 vehicles. In accordance with the average price of 10 million vehicles, the funds locked up more than 10 million yuan. This is just the beginning, in which a 4S shop pick car staff told reporters that the next two months, inventory will further increase, or close to 200.
Related Cheju public relations official told reporters from the second half of the year, companies are indeed increasing production and improve dealer inventory, because the fourth quarter of this year, China's auto market will be obvious "tail" phenomenon, the pressure is a rainy day. For manufacturers of pressure library requirements, dealers generally can only accept.
As for the electric vehicle business who are not serious single brush Yan? Guangzhou South China Qimao a second-hand car intermediary staff told reporters that more than half of the platform are cattle and intermediaries. As long as the hands of the car information to log on to the used car platform, cattle and intermediaries will receive different degrees of reward. New car transactions, the reporter learned that last year and the year before the double-eleven period, the car 4S shop received orders, will guide the customer to the car electric business platform up and down a single. Throughout the process, the car 4S shop to get the car to provide electricity business platform 300 to 500 / vehicle cash award. The bright electric business sales performance has become a common way of car prices.
Analysis: "Brush single" harm integrity management
New energy vehicles last year, a large number of enterprises, "Brush", a direct result of a wide range of industry-wide verification this year, and then to the new energy vehicles to hit, especially the passenger car industry. In September, new energy vehicle sales growth rate fell, only to achieve 43.8% year on year growth.
The impact of verification, the new subsidy policy has not been announced, which gives some production and management of enormous pressure on consumers Chibidaigou, production plans seriously lag. Chinese Academy of Engineering, said Yang Yusheng, a new round of subsidies for new energy vehicles is expected to be announced in October. It is reported that the new subsidy policy and the new energy vehicle business access, directory management, the average fuel consumption and carbon quota management approach linkage.
The so-called pressure library, that is, the traditional vehicle plant will produce the vehicle, sent to the dealer. The dealer can successfully sell the car out, how long it takes to sell out, it is something. The traditional vehicle factory, as long as the new car out of production out, it is no longer the output, but sales.
Sales fraud
New energy vehicles, "Brush" involves a huge amount of financial subsidies. New energy vehicles "brush single" way more than one, were licensed without car, a car power shortage, the standard does not match, dealers idle, the user idle and so on. To Suzhou Jim West, for example, in 2015, through the "license-free" approach, the false declaration of the sale of 1131 new energy vehicles, involving subsidy funds 261.56 million yuan.
The third "brush single" is the automotive supplier. A second-hand car platform claimed that the real-time platform in the sale of more than 60,000 vehicles, the monthly turnover of over 400 million yuan. An easy-to-car electric business is published data, during 2015 pairs of eleven sold about 7.8 million, trading volume of nearly 12.6 billion. But those who have found that the platform in the country in real-time car sales in the 2 to 3 million vehicles, and about 30% repeat shelves, water significantly.
Reporter observed
Why auto companies brush? Senior automotive analyst to Hansong that in the automotive field, "the number who was the world" is also established. Car is different from other commodities, consumers will have the habit of herd, tend to buy a large volume and sales of high-volume models, Matthew effect is obvious, reasonable brush single can get the trust of consumers. But to the Han Song also said that the car brushes a more test of the car enterprise system capacity, including production, manufacturing, technology and services, only to keep up, in order to allow enterprises to retain high quality users.
In the long run, for any enterprise, should establish the integrity of the transaction process, collect and publish a true reflection of the size of corporate marketing data to create a good market environment. Information fraud, excessive brush on the field of injury has been precedent for the automotive sector, since 2014, the domestic car dealers bear the weight of pressure library, hand in hand, "rebellion", directly upset the traditional OEMs rhythm of sales, under the last resort, only "Make up", come up with huge amounts of money "nurture dealers." A lesson, brush single phenomenon should cause concern in the industry, to create a credit business car consumption environment.
