Ultra-luxury car levy 10% increase in consumption tax models do not increase the price
Ultra-luxury car levy 10% consumption tax policy has been over the past 10 days, to catch up with the end of the "car tide", the ultra-luxury market affected by how much? NBD car (micro-signal: NBD-AUTO) seize the time for small partners to explore the shop, quietly tell you that the ultra-luxury from now should be so to buy! Hush ~ ~ ~
November 30, the Ministry of Finance, the State Administration of Taxation jointly issued a notice, announced from December 1 onwards, the retail price of 1.3 million yuan (excluding VAT) and above passenger cars and light commercial passenger cars, retail links The consumption tax levy, tax rate of 10%.
Positive type: from the pocket to make up the difference
NBD car first came to this is located in Wangfujing Aston Martin 4S shop, "on the 10% consumption tax, we in the November 30 policy issued by the received notice, and shop in the sale of models made corresponding Of the subsidy policy, after all, rising, "the Aston Martin 4S store, said the relevant person in charge.
Relative to these prices in more than 300 million ultra-luxury cars, consumers 1.3 million to 2 million between the ultra-luxury cars are more interested in, but also because 10% of the consumption tax on the range of relatively small car prices. For example, the Audi A8, BMW 7 Series and Mercedes-Benz S-class in the ultra-luxury camps are "ground gas" models.
"In the ultra-luxury car 10% consumption tax policy out of our preferential efforts but greater intensity, as our flagship car in the original offer at around 100,000, now up to 200,000." A Beijing Chaoyang District, a German 4S Store sales staff on the NBD car said.
Negative: There is no response to market feedback
Interestingly, the ultra-luxury car levy a 10% consumption tax policy, the industry will have speculated that as a super-luxury car sales "leader" - Maserati may be the biggest impact. Prior to the data show that in 2015, China sales in the Maserati global sales accounted for 23% of the total sales of about 7500 vehicles.
In this regard, NBD cars on the Beijing Maserati 4S stores were visited. "Maserati's products do not have guidance on the 10% excise duty on the adjustment, but also no subsidies." A Maserati sales staff said.
The same with the Maserati Porsche, the staff said that the current Porsche is not targeted price cuts and subsidies.
Expert: super luxury car cash flow pressure
By the levy of consumption tax impact, ultra-luxury cars are also facing increased market risk. This year, the ultra-luxury car market concentration of imported car market pressure is high. According to the China Automobile Dealers Association statistics, in October this year imported car brand inventory factor of 1.63, 1.5 higher than the alert level of 8.6 percentage points.
"Although a small number, but the price of 1.3 million yuan or more ultra-luxury models due to higher unit prices, pressure on the dealer will bring huge financial pressure." An expert familiar with the imported car market, said NBD car.
As the imported car from the order to the sales cycle is longer, can not adjust the order according to policy at any time, only from the sales side to solve the inventory pressure, therefore, dealers need to adjust the sales strategy according to policy as soon as possible in order to take the initiative.
Consumers: of course, is looking to increase the intensity of the discount
Dealers immediately make adjustments, the consumer reaction? Whether, as people have guessed earlier, consumers will be on the ultra-luxury car price sensitivity is very low.
"From December 1, we store the number of consumers than in the past has increased, many of them are to store advice to collect ultra-luxury car 10% consumption tax after the price." A Porsche 4S store official said.
In this regard, NBD cars are also a number of random interviews with the 4S shop to look at the car's consumers, most of them want manufacturers to 10% consumption tax for the increase in the cost of subsidies to consumers, or discounts can be larger .
According to incomplete statistics, at present, in line with the tax requirements of the ultra-luxury cars generally for the luxury brand with high or flagship models, in addition to such as ultra-top or the top of the car, such cars in the market The share is about 0.2%. Compared to other large number of passenger cars, the proportion of such vehicles is minimal, but such a large amount of 10% consumption tax increase, the impact on dealers and consumers is still relatively large.
