View of the car management layer and then "exchange transfusion" new team or face the problem to be solved
Cao Zhigang, who has served in a number of car prices, will join the car, as executive vice president of sales and network development. This is the second time after the original Volvo car Asia Pacific vice president Ning Shuyong, the concept of the car within 10 days of the introduction of the second vice president level manager.
"Sun Xiaodong was responsible for the market and sales, and now split this position, by Ning Shuyong and Cao Zhigang were responsible." View of the relevant person in charge of the car said.
Product awareness.
Obviously, the two "questions" the next person in charge are Cao Zhigang and Ning Shuyong.
As the layout of its own brand car dealers high-end pioneer, the concept of the road to the development of the car is not smooth. 2017, independent high-end brand to become a trend, in this round of collective breakthrough, the concept of the car also ushered in a new stage. In this year to achieve cash flow for the positive goal, the concept of the car will be the first half of 2018 product iteration.
March 21, vacancies for more than a year of view of the car CEO position landing, from the original view of the car COO Liu Liang served, which is the concept of car products listed more than three years in the third CEO. After only a month or so, the concept of the car completed Ning Zhongyong and Cao Zhigang two executive vice president of the appointment.
At this point, "Liu Liang + Cao Zhigang + Ning Shuyong" composed of the concept of the new management team of the basic shape of the car, which can cause the car to bring what new changes, as the industry focus.
After all, the original "car industry also need a new brand?" As the slogan turned out of the concept of the car, in recent years by the management changes, brand awareness, sales, channels, funding gap and other questions, For hard.
In this regard, Liu Liang made it clear that "this year the concept of the main goal is to strive to achieve operational cash flow is positive, and the introduction of new strategic investors in the dealer network construction, this year to accelerate the channel to sink, 115 to 200. "
2017 is the concept of the birth of the first 10 years, but also focus on self-brand breakthrough high-end of the year.
"Chen Anning told the" Daily Economic News "reporter said that a few years ago, the concept of the proposed direct and joint venture brand competition, we all feel that is not reasonable , Let us lower the price. But now, our partners are more, we are not a competitive relationship, because the market is large enough, but should be synergies.
In fact, with the Geely Group's high-end brand of grams similar to the concept of the car's R & D process, the product system in full accordance with global standards to build, and thus accumulated the initial user reputation. However, due to the rhythm of the new models did not keep up with the concept of the car since the model has not yet been iterative, in the fast competition in the car market for a long time did not sound.
"From the iterative point of view of the product, we already have a very detailed plan, our current plan in the first half of 2018, launched the concept of 3 cars mid-term facelift." Guanzhi Automobile Vice Chairman Dan Cohen to "Daily Economy News "reporter said that in addition to the existing product of the facelift, the new product is also planned.
Whether it is product iteration, or network expansion, brand awareness building, the concept of the car need to speed up. After all, in the Chinese auto market collective high-end process, as a pioneer of the concept of the car, the current first-mover advantage is not obvious.
