Volkswagen may not be able to beat Toyota's mad earn the money the Chinese people may be more important
"In accordance with established practice, Toyota announced at the end of October the first three quarters of production and sales figures, the automotive industry can finally be the two most giants of the largest car enterprises for the most simple comparison: the first 9 months of cumulative retail sales 761 Million VS 753 million, the public small victory.
However, a single indicator can not be compared with the full range of the same. If this assertion has overwhelmed the public Toyota, I am afraid the loss of one-sided. And solitary global sales figures also difficult to describe the true advantage of the public, especially in the Chinese market. So, we need to go deep into those seemingly dull and boring data, from a variety of angles to tap the real meaning.
For the public, this is a "tail valve" to the recovery from the nightmare of the quarter. Although Volkswagen Passenger Car Brand core brand operating profit is almost reduced by half, but please control the fourth quarter of 2015 losses, and profits in the first half of 2016 decline, not difficult to find in fact the mass passenger car The situation is improving, the performance of the whole group dragged down the degree is also reduced.
In the first three quarters of 2016, the Volkswagen Group recorded a sales revenue of € 159.932 billion, a slight decrease of 0.2% from € 160.263 billion in the same period last year. Third quarter revenue from 51.487 billion euros a slight increase of 1.0% to 519.97 billion euros, showing an improvement over the first half of the previous quarter, and the public passenger vehicle "tail valve" caused by the negative impact on the weakening.
To the brand business unit, Audi is still the largest source of profits, 3.918 billion euros accounted for almost half of operating profits, but slightly less than the same period; followed by Porsche 2.885 billion euros, about one-third of total operating profit, but also Achieved an increase of 12.3% year on year. Auto commune found that the first 9 months, in addition to replacement of Chiron Bugatti from Weihai, the Volkswagen of all other auto brand retail sales are up year on year (here refers to the delivery of sales Deliveries, and sales revenue in the income statement, The brand deducted sales in China, and is the wholesale sales Sales, therefore part of the brand year-on-year decline)
Longitudinal comparison down, even if the negative effect of the scandal has not yet eliminated the mass passenger car brand, but also gradually narrowed losses after the loss. With the release of a number of heavy new car, carrying the public hope of re-emergence. Therefore, this quarter for the public as a whole, "recovery" can be regarded as keywords.
Compared with the complex profit and profit figures, most people prefer a simple figure to determine the car seat, that is sales. Indeed, sell the car is still a successful car prices do? At least the public at this moment must be nodded on this sentence is.
A year later, the "tail valve" gradually weakened, the public recently in the United States has made more progress, $ 14.7 billion claims program was approved. So the sales and profits are beginning to slowly rise, the former performance seems to let the public crowd jumping: the first three quarters of this year, the cumulative global sales of 7,430,804 units rose 2.4% to 7,609,353 units; Toyota from 7,498,000 year on year increase of 0.4 To 7,529,000 vehicles.
The current gap between the two sides is 80,000, if nothing else, in the recovery of the public this year, global sales are likely to exceed Toyota. This year there will be no major earthquake in Japan this unexpected factor, which will become the first time the public really overwhelmed Toyota sales to win over the year, with a turning point.
As the Toyota sales in China is only about one-third of the public, profits are far less, the commune Jun in this choice of another comparison of opponents: General Motors.
In contrast to the public and Toyota and other car prices, it is inevitable that the quantitative comparison will be simplified, so the conclusions tend to flow on the surface, not in-depth. Volkswagen in the end performance? Sales, revenue, profits, year-on-year changes, horizontal contrast ... ... are essential. Of course, the most important thing is to uphold a neutral and objective attitude, or pink or black preconceived preconceived position, it will make knowledge biased, in the measurement of these behemoths difficult to fair.
