Yin Yue Chery talk about personnel changes: sooner or accelerate
Recent news about Chery has increased, especially in relation to personnel changes in high frequency. However, this "fun" attacking Chery chairman Yin Yue, general manager and is now commonplace. In the China Association of Automobile Manufacturers of August 11, the conference July sales restructuring Chery Yin Yue seemed to make a special report. For "Also in the headlines," the issue, then I laughed, Yin Yue relaxed and meaningful response "can only say that is not a good actor actress sex scandal, sex scandal business is good business".
It came after 2015, Chery Group has undergone several major personnel changes, as well as changes in the rights of Guo Qian, Huanghua Qiong, Xinhua and other senior executives, some responsible for all Chery Automobile brand sales, marketing and after-sales service marketing company Chery personnel changes has been dramatic burst appears. Responsible for marketing, sales and comprehensive network management executives rotation. Some chairs have to change not take the heat in the seat, frequent changes in key positions as a mechanism for system management and talent training Chery, Chery has triggered questioned.
In this regard, Yin Yue said that this is a normal adaptation is driving under the rotation system. In his opinion, this is very good rotation, "changing of the guard is changing the way people think," Let's do the research to understand the business of sales, making sales and further understand the development process, to achieve the objectives Chery strategic third stage is very important.
Current personal situation of Chery, Yin Yue with "a large number 70 in the management" to describe, is "conscious youth come in the front row," he thought Chery may bring true innovation. "As high Xinhua, excellent graduate students," Yin Yue said the high exchange rights force Xinhua is pushing the focus of "front" young, simply because these are sales positions, especially at high outside attention, also he raised the all kinds of misunderstanding.
First as a graduate student Yin Yue nine years 入奇瑞 staff, highly Xinhua three months ago, from a commitment to research and development of Chery A platform he was transferred to the deputy general manager of Chery Automobile, company marketing manager.
"I want to lower the level of understanding and their own people pushed toward the front of the stage," Yin Yue bluntly. This pursuit of self-denial and dissident ideas, so you have to think about "Warring States" in the famous "King of Qi Zou Ji satirical advice to go", although Yin Yue should analogy sitting on "thousands of miles, hundred and twenty of the city "The king, however, as it seems and Wizards Zou Ji, think through what process of transformation Chery, always find the cause of a sense of innovation you want -" the beauty of my wife I am private I; US concubine me, I also fear; beauty me who want something out of me too. "
Yin Yue needs more "dissidents" fresh forces to intervene to help him and the team decided to continue its long-term "veterans" to get rid of the composition of inherent thought. In this regard, Yin Yue said that even personnel changes did not end Chery, Yin Yue press conference let it be known today ", later can also accelerate this process."
Transformation Chery, Yin Yue, once again emphasized that only create an excellent brand in order to allow enterprises to win. In the last five years, Chery has established a research and development, production, quality, marketing, finance and other OS-nine. After the strategic transformation, Chery benefit significantly, cycling marginal contribution of 10% from 2012 to 2013 of 57%, the average price of bicycles has increased from 56,000 yuan in 2014 to the current 82,000 yuan.
However, no transition effect shun Yin Yue Chery this year is not very good that he believed that focused mainly on the new car market in the second half the pace, resulting in poor performance in the first half, with subsequent intensive introduction of new products, the performance will be significantly improved. Official figures show that the first half of 2015, Chery system (including a controlling stake) sold 252 002, 17%, including its own brand (including qoros) 245,000 13.5%.
The performance of several plates, Yin Yue believes, exports and new energy efficiency is better, which exports the first half of 50,130, representing 26.7% of the country's auto exports, total exports amounted to 128,000 annual business goals should be no problem, new energy car sales this year expected to reach 10,000 units.
"This year we are doing well in the market too optimistic." Yin Yue said the specific product, Kay wing and Dirks should be able to complete the goal of 100,000 units; Jaguar Land Rover and perspectives will cause lower than expected, prompting expected full-year outlook to sell 20,000 to 25,000. For full-year sales of Chery, Yin Yue is expected to 620000-630000, lower than the previous target of 700,000 expected, "I expect an increase of 20% over last year."
