Yongda test the network marketing custom water Ali pain points electricity supplier label "free shipping"
Manage car business just over four months of Ali Baba (BABA.N), selling clothes to copy mode on Lynx Mall to sell cars, but by their "get involved" car dealers actually also agree with this model.
August 5, Yongda Automobile (3669.HK) and Alibaba's Ali car jointly announced that it will test the water on a custom car sales in the first section Ali 88 cars, including Shanghai GM Chevrolet Epica is the first model.
According to reports, the sale of a customized version of Epica is divided into two, respectively, to the true version 1.8sl 2013 mt and 2013 mt custom upgrades 1.8se comfort models, priced at 65,200 yuan and 70,700 yuan.
Although these two models are configured upgraded 2013 models, the official guide price is still 108,900 yuan and 119,900 yuan, the price Ali Yongda car and given less than six fold. Faced with such a discount, regardless of what second car, or a variety of buy, are weak burst.
Of course, these "old money" model, Ali Yongda car and did not want to sell them to those "city", but for the pursuit of more affordable rural car buyers.
Ali car responsible person, covering rural Taobao operations centers and more than 2,000 villages nationwide ADS partner 62 counties in the country, will help automotive businesses to expand coverage of less than four or five lines before the county channels. Among them, in Tai'an, Shandong, Henan Xinxiang County village seven scouring operations center will be a live demonstration of the vehicle, field sales representatives accredited by the Yongda shopping guide. This is also referred to Ali Cars "Car Dock" business, the real vehicle to the fields, farmers brothers not to mention hundreds of kilometers away car.
Ali, general manager Automotive Business Unit Wang Licheng, this is the "Cock wire as the main user of Ali car, and the agent of many luxury brands even ultra-luxury high-force business Yongda Automobile grid One of the outcomes of strong cooperation." The main reason for this is to say Yongda past is mainly engaged in Bentley, Porsche, BMW, Audi and other luxury car brands. But under the changes in the market environment, the traditional way to operate alone, profit has become a problem.
The past two years, in the case of China's economic slowdown, many car dealers have had to bear huge financial pressure, Yongda car is no exception. Last year, net profit of 501 million yuan Yongda Automobile, down 22.6 percent. This year, domestic car sales slowdown, passenger car sales in the first half amounted to 10,095,600, an increase of 4.8% over the year earlier, down 6.38 percentage points.
Wang Licheng, said: "Target Yongda Automobile and Ali car of this cooperation, eventually to expand business increments, to help dealers improve sales, service and other aspects of operational efficiency, and ultimately achieve the purpose to enhance the level of profits."
O2O borrow Alibaba platform, Yongda Automobile try to change the mode of operation and the concept of the existing car sales services. At the same time, the cooperation will also penetrate more areas, such as in the automotive financial services, Yongda Automobile will become Ali car "car second loan" strategic business partners and financial service providers, the future of all Ali car consumers can choose By Yongda Automobile, car-based credit system Ali financial loan services, to achieve "zero down payment, zero-wait" loan services.
The two sides will be in the future parallel import car sales, timeshare appointment maintenance services, five aspects chain PDI service points under the line, second-hand car business, auto finance business and other joint efforts.
After the low-cost models to test the water, Xu Yongda Automobile Club general manager to the "Daily Economic News" told reporters: "We are currently in contact with the part of the luxury brand in the future there are plans to launch luxury brand of custom cars at the current price is still low. is a custom car attracted an important bargaining chip in the case of consumers, the future of luxury custom vehicles will also be demonstrating its high cost advantage. "
