Automatic mode "Pressure" new car business represented not fall
A few days ago, has 17 auto 4S stores Henan Chung Hsin Group funds online, the owner closed since the foot, resulting in more than 300 owners suffer certificate can not be assured in the dilemma of the card is broken.
Recently, the Deputy Secretary General of China Automobile Dealers Association, Jung Sam Shaw told the "Daily Economic News" reporter, said, "because of funding problems, has appeared out of the market phenomenon of auto 4S shop which is not just bad management of individual dealers problems right now insufficient market demand has caused frustration to the dealer. "" The first half of this year dealers inventories remain high, the market demand is not is now signs of warming. "China Automobile Dealers Association Deputy Secretary-General Lang Xuehong said that there is currently few traders still face a severe test.
In early winter, when most of the dealers, the standard dealer service regulations and standards are officially launched. Some analysts believe that will regulate the introduction is conducive to improving the quality of service and level distributors, thus contributing to the overall transformation and improving motor traffic.
Qi Cheng distributors face a loss
A group of distributors, responsible person in the "Daily News" reporter, said: "If we say that a few years ago the car dealers are getting overloaded circle, so now it is a lot of traders out bottomless pit. "
This is not alarmist, from last year to this year, only Henan Chung Hsin Group, after Renault and some other goods distributors spleen are "net back" after the incident.
In this regard, said Jung Sam Shaw, "any investor or operator, want to do a hundred years, but when changes in the market environment, the external pressure exceeds the ability of business, close down is bound to happen November last year normal auto parts inventory has reached 10 billion yuan, 70 percent of the automotive industry faces a loss. "
Data from China Automobile Dealers Association show that in 2014 in our hundreds of distributors, 83 dealers comparable gross profit of 62.4 billion yuan last year, up 14.33%, net profit of 14.7 million yuan, down 4.53 percent. And in 2013, the comparable net profit distributor hundred group grew 64%.
Among them, in recent years the scale of business is in the top three industries in the large group last year, net profit fell 32.9 percent to 142 million yuan; Circulation Association believes the most powerful integrated Zhongsheng Group, last year earned a total net profit of 751 million yuan, down 25.7%. Tommaso Padoa-car and even more optimistic, much of the gain in performance Shenhua Holdings loss, including loss of Tommaso Padoa-car last year 056 million yuan, Shenhua holdings loss of 199 million yuan.
By contrast, the top distributor located in 2014 of the National Machine hundred cars performed relatively well, but the net profit growth is slowing. Last year, net profit of cars National Machine total 864 million yuan, an increase of 14.22%, while in 2013 the growth rate was 27.09%. "This year dealer inventory pressure has not decreased, many traders enormous pressure on the operation still face." Jung Sam Shaw said.
Companies are traffic problems in transition
Today, the enormous pressure of inventory and operating car dealers to upgrade has become the industry consensus. It is understood, including BMW, Volvo, Infiniti, Honda, etc., only to expand the number of companies with sales or service functions only with a dealer. In recent years, the significant slowdown in the development of 4S shop is an important proof of this trend.
Lang Xuehong said: "At present the number of 4S shop is about 22,000." At the end of 2012 that figure had reached about 21,000, meaning that between 2013 and 2014 the average annual growth rate of China's auto 4S shops about 3%. According to previous research agency published data, in 2012 the number of 4S stores increased by 16.6%.
At the same time, many existing 4S shop also trying to make the transition from sales to sales leaders and therefore services utility model.
However, the advance is not a smooth transition, the Deputy Secretary General of the Association of Automobile Dealers China, Song said, "system dealers sales + services' still faces great pressure, revenue services decreased from 2013 to 100 million yuan in 2014 90 million yuan. "
As for the structure of benefits, the main source of 2014 gross margin is still hundred dealers new car sales, which represent more than 50 percent to 50.3 percent, but improved from the previous year , the proportion was 49.4% in the previous year.
In contrast, the US distributor of new vehicle sales in the gross profit percentage was only 42.1%, financing, insurance, car sales, spare parts and repair service in the percentage of profit gross 57.9%.
Some analysts believe that China's auto service after sales is still relatively thin profits, this and the current outstanding quality car service dealer and service level is not high, the administration is not strong intrinsically linked. "Currently, China is developing four areas of national standards promulgated car service," Deputy Secretary General of the Automobile Dealers Association of China, said Luo Lei, these four criteria are "car service standards", "standards evaluation service car "," car dealer management and service standards "," standards aftermarket automotive service. ""
The future, with the introduction of the movement of vehicles related national standards, industry standards aftermarket to improve the degree of movement of cars in China is likely to copy the US model of development, after-sales service has been become a major source of profit really push the dealers.
