Honda sales in China for three cars Chengri signs of significant warming
June 2, the latest data Honda sales in China showed that May sales of Honda in China more than 80,000, an increase of 32.3%, the highest level in recent years the best.
Affected by this attraction before May this year, Honda cumulative sales reached 388,000, an increase of 31.3%.
In the rate of growth of the automotive market this year of decline in the background, Honda raised industry concerns increased significantly. "Daily News" reporter found that Honda sales growth mainly by small SUV, MPV car and drive the class A, which is the number of segments in the car market this year performed better market segments. In addition, Toyota, Mazda and other Japanese car companies also showed above average industry growth. "The data can not explain the problem two months, it is expected that the whole year will be difficult to maintain such a high growth rate." Honda China, told a reporter, Honda appears partly due to the rapid growth of the market low base last year. And in general this year, the slowdown in domestic auto market, Volkswagen, Ford, GM and other brands continue to strengthen the marketing challenges still facing huge Japanese brands.
The former wide sales increased five percent in May
Honda China released statistics show that the first five months of this year, Honda sold a total of 243,000, an increase of 49.2%, total sales of Dongfeng Honda 145,000, an increase of only 9.3%. "Honda's growth was mainly driven by new models." Honda in China public relations related to the "Daily Economic News" reporter, said last year updating this year Fit and Odyssey have made good sales.
It is understood, led the growth in sales of Honda in China, the products are mainly Bin Chi, XR-V, Fit and Odyssey, in which small SUV Bin Chi and XR-V before May this year sales have reached 43 000 and 34 000, to become pillars of sale, and level A Fit hatchback sedan before May this year, sales of 4.9 million units, an increase of up to 349.4%; MPV models, Odyssey sales of 2.1 million units, an increase of 170.9%.
It is worth noting that several cars were last year or the generation of new products listed. Among them, the wisdom hastily and XR-V at the upper end of the market, while the setting and the Odyssey, respectively in May and August last year, the market update.
According to statistics from the Federation, the first four months of this year, sales in the small SUV market reached 507,000, the growth rate of up to 373%, making it the fastest growing segments of the passenger car market. Also, before April MPV sales growth market reached 20%.
Analysis, rapid response to changes in the Chinese market is the main reason for Honda sales rebound. In fact, Honda since July last year, once at the stage of falling sales, until March this year, began to pick up.
SUV driving Japanese cars to collect
Honda sales to pick up not only this year, the market share of Japanese automaker also began to climb along.
According to the China Association of Automobile Manufacturers, in April this year, the share of Japanese car market 16.5%, the chain increased nearly 2.5 percentage points. "Japanese brands being driven SUV product is relatively large." Federation Secretary-General Choi Dong-tree to the "Daily Economic News" reporter, Honda, Toyota said in this market and achieved good results.
This statement has been confirmed sales data. Honda sales in sales and new listings Chi Bin XR-V compact SUV both contributed 20%.
According to official data released by Toyota, the first five months of this year, the new vehicle market in China Toyota accumulated retail sales of 412,000, an increase of as high as 16.1%, of which in March only appears Guangqi Toyota Highlander vehicles sold in May 9000, cumulative sales of more than 20,000 from the list.
June 3, Mazda also announced that, before May Mazda brand in the Chinese market, total sales of 99,000, an increase of 17.9%. 1 to May total sales of the same year the brand reached a record high in China.
As the "Daily Economic News" reporter shipping, Nissan has not released recent sales data. According to statistics from the Federation, the Nissan X-Trail SUV before its April sales 42,000, up 182%. But Nissan's sales in China during the same period only 392,000, slightly by 2.5%.
Despite the obvious signs of Japanese cars, but in the view of some industry based SUV single market, Japanese brands or difficult to keep growing.
Choi Dong-tree told the "Daily News" reporter, a small growth of SUV sales mainly due to the driven product, but after August last year including Beijing Hyundai ix25, replacement of Shanghai GM Keangkela no other small SUV in the market, resulting in market competition intensified. Since August last year, after a sharp rise in the small base of SUV market, so in August this year after a year of market growth will slow down.
