BMW Audi Daimler snapped Here spend nearly 2.9 billion euros
Here Maps Nokia takeover battle ended. Three German brands BMW, Daimler and Audi cars, close to 2.9 million euros (about 19.7 billion yuan) price, the acquisition of Here Maps business. He has participated in the acquisition of Baidu, Tencent lost and here the map.
Baidu, Tencent participate in the bidding
April 15 this year, Nokia announced the sale of its map here. Including Apple, BMW, FACEBOOK, Audi, Mercedes-Benz, Baidu and other heavyweights he joined the buying of here.
Baidu map here to show great interest, it has made a joint offer Uber together. Offers plans to spend $ 3 billion deal for Nokia Here maps.
In shares of domestic companies listed Tencent NavInfo hand, it has focused on the digital map business, the company offers up to $ 4 billion offer. To this end, NavInfo to "plan large events" as an excuse to play May 22, 2015 from suspension.
Surprisingly, however, on 23 June NavInfo Here he withdrew the offer of public offer. Sources close to the Acquisition told reporters, because the output NavInfo is the lack of agreement on cooperation with the Fund bidding program.
Nokia and Huawei to compete Sale Here
According to reports by foreign media yesterday the consortium, Nokia has officially BMW, Audi and Daimler This service consisting in the sale. The final transaction price of almost 2.9 million euros. According to reports, the acquisition plan in two weeks both sides have reached a consensus.
Public information display, the Nokia Here Maps map data is updated daily, all 2.7 million, occupies an important market position map.
Second quarter financial results of Nokia Maps Here Net sales increased 25%, navigation systems for automobiles embedded license sales grew 24%. Not based on international financial reporting standards, operating profit amounted to 27 million euros.
Nokia Why sell a good performance here map? In this regard, the relevant analysts said Nokia expects to sell this business, put all your energy on computers and mobile network services were better compete with Huawei and Ericsson. Nokia said last week that the company agreed to pay € 15.6 billion in the price of the acquisition of Alcatel - Lucent, forming the largest providers of mobile network equipment in the world.
■ Analysis
Why offer $ 4,000 million in the company was not successful?
Tencent has a rich and powerful backing, NavInfo bid $ 4 billion, why not competition had € 2.9 billion in Germany offer the Big Three?
Some analysts had said the offer maps Nokia Here, the new four-dimensional map can be said to offer more than the psychological level of Nokia. However, in many "pretenders", the Nokia Here are more willing to sell the business of German car company.
According to reports, this acquisition will be an important cornerstone of the new generation of mobile and location, particularly for the automotive industry, will become the basis for a new system of support and eventually became fully automated and without driver. The idea that, from their point of view, Nokia Maps Here team expects to have a clearer future development.
