China needs to maintain strong brand cars in the face of adversity
Car market this year suffered "black June" is not only the overall decline in sales, more important is the mood and consumer confidence has been affected significantly. Details Automobile Association show that in June, production and domestic sales of cars last month fell 5.8% and 5.3%, respectively, compared with the latest production and sales decreased 0.2 % and 2.3%, respectively years.
Market segments, SUV and MPV market, while longer than expected, but does not cover the ever-changing trend of the total car market. Car sales in total in the first half of 5.7893 million, 5.89 percent of the decline was significantly down all passenger car market and indices. Although Chinese brands showed strong compression capacity, but only SUV and MPV market dividends, but also eat how long? Especially with the joint venture SUV brand in the massive pressure, China has branded SUV significant downward pressure, gout and various official and intense kicking up. Had to "tactical bets" deep reflection in recent years, market coverage dividends some car prices R & D strength, sensory quality and cost control, supply chain support the capacity, the strength of the brand and the strength of channel marketing, and other restorative lean links still exist in the system capacity and weak Anbing truth.
Changan Auto to enter the car who adhere Although the field for many years, but has not been easy, there have been ups and downs, of course, more reflection, 2013 Older comfortable moving market, Changan Automobile car field in a landmark event, enable new visual image, establish new brand recognition. It is true that the successful transformation of the brand and reputation must be based on market performance to speak, in the automotive market has experienced a slight increase in the "black June," Yi is moving to champion aspirations 14,277 Chinese brand June and 100,600 in six months, year on year to 35%, China conducted a war marks the counterattack.
Remember Yat movement since 2012, when the market have special attention, Yi moving to celebrity endorsements to attract the attention of consumers, refreshing, no benchmarks vehicle safety and strength of domestic product for support, he had Yat boldly predicted movement is bound to fashion new generation sedan was generally designed to alleviate the impact of many of the classic sedan form, because the young consumer groups must be "the grass is always greener." Of course, list only the first step to successful sales, while the second is more excellent market performance should be attributed to their dedication and tireless spirit to maintain the consistency of tone of the brand, if it is "color Chinese people "sponsored brand or 2013 comfortable movement along the open urban task, in forming the brand image of the young, fashion, the direction of movement has never changed, and core values for the product has been hardened more.
Long task activity this year in the city comfortable moving in the third quarter, swept the country 30 cities, five cities eventually win the battle equipment Shanghai F1 car market, I think it will be more professional running track section 2015 Yat moving performance stand out. The season Yat dynamic city mission, Changan Automobile also for users to create unique celebration - "Easy movement of the Night", the last winning team will visit Changan Automobile power center in the UK last year, Yi movement task team is winning visit the city of Changan Automobile Italian design center, similar to the technology and design traceability tour, which shows the growing confidence of the Chinese brand.
The maintenance of marketing activity for the brand on the back of the tonal strength is exposed and product upgrading and updating is not loose, we should see the efforts of Changan Auto about it and insists he is behind the times Changan Automobile system-wide marketing and distribution channels confidence.
No matter how much pressure meeting, Chinese brand to achieve progress in general, as the passenger car market, the main market and the motherboard. Changan Automobile products in various market segments development of the test of hard power balance, not only reflects the quality and competitiveness of the system, but also reflects corporate leaders to meet and strategies anyone. In the long term, the impact of the car market for the consumer to upgrade corporations are inevitable, and to guide the correct concept of consumption and automobile manufacturing quality is the only way, the accumulation of brand equity and experience of workshop slow repair kung fu, Chang's insistence worthy of applause!
