2016 is about to pass, but this year's subsidies for new energy vehicles do not come out long-awaited. Experienced a complex 2016 new energy auto market, the subsidy policy next year and the market situation is more concern.
BYD insiders December 26 interview with the First Financial reporter said that the state had to develop relevant policies, has been sought, including BYD, Geely and other private car enterprises, including a number of auto companies views, talked about how to achieve government subsidies Gradually to completely abolish the abolition of the slope, and the final realization of new energy vehicles to market-oriented. "In the new energy subsidy policy, BYD has already been prepared, we have recently repeatedly action, and deal with new energy subsidies related to the slope." BYD said the insiders.
On the 16th of this month, BYD announced that the United Nations "Peace Ambassador", the Oscar winner Leonardo? DiCaprio (Leonardo DiCaprio) to become BYD's new energy vehicles in China spokesman. In 2017, Leonardo will work closely with BYD to jointly promote the development and promotion of new energy vehicles. Recently, BYD is still a low-key thing to do is dig up the former Audi Group, design director Wolfgang Iger (Wolfgang Egge) as the design director of BYD, Wolfgang Iger will lead the future of new models BYD appearance and interior Of the design, thereby enhancing the BYD new product "appearance of the image." Now, Bo Yue, Roewe RX5, GS4 GS8 and GS8 and other self-owned brand cars made the more beautiful, Bo Yue, Roewe RX5, Chuan Chi GS4 and GS8 and other independent brand models have been well received, especially since the Mercedes-Benz Designer Zhang Fan dug, he led the design of Chuan Chi GS4, GS8 and other models have been well received, and let Chuan GS4 in a short time jumped SUV models sales runner-up. In the design of the original degree of importance is not enough BYD, and finally began to take action. In addition, the power battery production capacity, BYD is also accelerating the pace, at present, BYD in Huizhou, Shenzhen Kengzi two power battery production base a total of 10GWh capacity, the company is also Kengzi base expansion 6GWh capacity is expected next year Production, BYD power battery capacity will reach 16GWh. In addition, BYD recently in Qinghai with an annual output of 10GWh power lithium battery project, with an annual output of 20,000 tons of battery material production and recycling projects have been started. BYD plans in 2020, the total battery production capacity is expected to reach 34GWh.
At present, the power battery accounted for new energy vehicle manufacturing costs about 30 ~ 40%, is the most important new energy vehicles, one of the parts, many new energy competition between car prices mainly focused on the power battery. BYD said the insiders, the company chose to expand at this time the power battery capacity, on the one hand is to meet the new energy vehicle production planning, on the other hand is the use of economies of scale to further reduce the production cost of new energy vehicles. In addition, BYD hired Leonardo as spokesperson and hired a new design director, is to strengthen the brand and enhance value-added products, to maintain living in the new energy subsidy policy after the abolition or even cancel the product competitiveness.
863 plan of the Ministry of Science and Technology of electric vehicles major science and technology special expert Wang Binggang accept the "First Financial Daily" interview, said the subsidy policy to adjust the slope and the car will bring some impact, however, the impact is temporary and limited. In this year's central subsidies have not yet implemented, China's new energy vehicles is expected to reach 500,000, although the growth rate as last year, but gradually return to rational growth, including BYD, including a number of new energy vehicles still achieve steady growth. At present, the new energy car enterprises and the upper reaches of the power battery companies generally through technology and scale to reduce costs and enhance market competitiveness, he is optimistic about China's new energy vehicles in the future market development.
