Car prices Yaku difficult part of change report actual sales data terminal
Recently, GM and Honda grab a handful of holders of the automotive industry. The causes are both multinational car companies have announced that since the beginning of April this year, reported retail sales of terminals, wholesale, rather than the past. Over the years, the prices of cars sold are released usually above the library the number of distributors. Today, GM and Honda, this "anti-normal", act highlights the current car prices in the face of the dilemma of survival.
Wholesale and retail change, prettier digital
In early May of this year, GM China and Honda have said China, from April onwards sales data, which begin POS automotive wheel retail, rather than the volume of wholesale manufacturers conventional. In fact, the reporter has learned that change in car prices and sales statistics are not the only GM and Honda, and at the beginning of this year, Nissan started sales statistics "final sales" instead of "bulk numbers" do.
"We have made changes to the retail public, especially since it is General Motors in worldwide use of statistical methods, you can accurately track every car buyers." GM China relevant responsible person said so. The explanation given is the Honda China can know more precisely how much to sell the car, to provide consumers with a more accurate reference, but also to international standards.
However, many see the industry, car prices move their data to "look better" - because the sales figures of auto terminals are over wholesale prices figures, car prices the latest data Sales also confirmed this point. The terminal according to sales data released by GM China, in April this year, Shanghai GM sold 119,000, up 6.7 percent. (Car prices still used more) However, according to the statistics of the Association of the Automobile, Shanghai GM sales of 108,300 in April, 16.7% is shown.
In addition, in April Auto Shanghai this year, Honda Minister of China Seiji Kuraishi in a media interview, he also admitted: "This year Honda in China 1 - Number of start of March and holding a slight increase compared to last year, but the terminal there is a substantial growth in sales volume, an increase of about 40 percent, especially in March, sales were up two joint ventures in the terminal growth rate of almost 50 % ".
Retail sales fell in love, because it lasts Yaku
Many industry experts believe that car prices are the main reason for the change reported by handset sales, but less so the higher volume of sales terminals, along with our auto sales slow growth in "normalization" as well as OEMs and distributors conflict intensifies equipment, auto companies are losing ground to dealers Yaku, the volume of wholesale thereby substantially reduced. Car prices seem to take the initiative to adapt to market changes and changing behavior, he exhibited his "last resort", the dilemma of survival.
As we all know, the price of wholesale volume cars are usually announced, including the inventory of a dealership, including the output of the factory, still in road transport has not yet reached the number of distributors. With repeated increase continuous release of production capacity and sales volume targets, car prices are a beautiful sales reports, banking, "crazy" situation Yaku momentum worse than in previous years. High inventory not only the deterioration of living conditions of automobiles, but also the relationship between OEMs and distributors of growing tension, conflict repeatedly has intensified. So far, more than last year broke a joint dealers of the brand are against OEMs require the task of reducing the number of OEMs, increase the benefits of discounts.
In this case, the prices of cars is difficult to turn a deaf ear to the plight of dealers is difficult to reverse the dealers "arbitrarily" Yaku, the wholesale volume is reduced, it becomes difficult to understand.
Dealer contempt, investors benefit
A public relations officer of the German mark, said they had noticed the change of GM, Honda and other car companies, is monitoring changes in this regard, but to take this volume of statistical methods and the necessary sense or not remains to be seen, not at this time we will choose to follow. "However, the first terminal of the change reported for retail prices of cars, could take the initiative in the future the right to speak." An official car prices related cross reporters.
Moreover, many dealers car prices did not care movement. "Consumers buy a car, choose a car, it is important the quality of the car as well as the sales price, no one will go looking for car sales exactly how much sales will not translate into a car and decided buy it or not. "A Korean-brand auto executives believe that, regardless of the price of cars reported capacity wholesale or retail to consumers buying a car without reference value. Many traders view, the amount of retail car prices announced its meaning is not very big. "Manufacturers can actually reduce the amount of these tasks, give the most preferential policies, is the most real." Japanese brands 4S shop, general manager, said sales data released car prices How much for them "indifferent". However, some traders believe that compared to the wholesale, retail the terminal less moisture, more objectively reflect the actual sales market can provide the most realistic reference for manufacturers to eliminate Yaku.
In many industry view, car prices move greatest benefit will be investors. "These data can be more truly reflect the actual sales and competitiveness of a brand, you can improve the accuracy of the investment." A car, an analyst said.
