China's auto exports continued decline: Overseas sales slump in the market
According to China's auto exports to China Association of Automobile Manufacturers (hereinafter "the Automobile Association") recently released data show that from January to April 2015, China's auto exports 245,000, a decrease of 14.6 percent. Among them, exports of 136,700 cars, down 20.7%; Commercial vehicle exports 108,300, down 5.5%.
A continuous decline in exports
Enter 2015, began in January auto exports to China has shown a downward trend, according to the Automobile Association has released data show that car companies January China exported 61,800, below 37.4 percent, down from 10% the previous year. In the continuous decline in exports last month is particularly serious setback, exports 61,600 cars in April, down 11.8% compared to 21.5%, a record for the biggest monthly decline this year. Among them, exports of 32,000 cars, down 31.3% over last year, up 17.8% compared to March, and so far this year, total exports of passenger cars April fell 20.7% . In this sense, the Automobile Association predicted that this year China's auto exports about 860,000, 5%. Among them, exports of passenger vehicles is estimated at 510,000, up 4 percent, exports of commercial vehicles are forecast at 350 000, 5%.
The crisis in export markets abroad
This year, exports amounted to only 18 percent of China's imports and exports vehicle vehicle of the total amount, up 23 percentage points from a high of 40% in 2007. In recent months a significant decline in exports Chinese car, the National Passenger representation Market Information Co-Secretary-General Choi Dong-tree cars in recent years, the continued appreciation of the RMB, but generally weak global economy, so that exports of cars China will decline is inevitable, but the decline rate will not be great, he will stabilize at around 900,000. At the same time, in his opinion, Russia, Brazil and other overseas markets in the crisis, which it will become one of the reasons for the decline in exports. Choi Dong-tree representation, import and export trends in the automotive industry and general economic trends in export-oriented features are basically the same, in 2008 before export growth, but with the advent of the global financial crisis of 2008, the growth rate of exports of automobiles and parts is much lower than the imported growth, resulting in exports of cars and auto parts in 2010 represented only 45% of the import and export total proportion less than three years of timeshare was reduced by 14 percentage points. The growth of exports in the automotive industry since 2011, faster than imports in 2012, exports accounted for 48%. With the fall of the emerging markets in 2015, exports of automobiles and auto parts still accounted for up to 45%.
Setting policies to adapt to the market
Although the decline was greater, but some experts expressed their own brands, which are still actively promoting the provision of the manufacturing system of the brand in Russia and the Middle East, and improve the marketing network for research and development of new products more suited to the local market in order to increase competition force. In this regard, Deputy General Manager, General Manager of Chery International Chery Automobile mr.he also said, "Now, Chery has developed a series of comprehensive measures to address through new products, improve service quality and building brand, to further enhance its product competitiveness and improve profitability. Then there is the capacity of China's auto exports to more developed markets, and play an increasingly important role in developed markets' role.
