May 13, several days of rumors, Mazda and Toyota Technical Cooperation dramatic turn of events occurred.
Mazda China concerned morning mouth or "competitive products" of Toyota, the night has become a technical cooperation with its partners together.
Toyota Motor Corporation and Mazda issued a joint statement saying that in order to further improve the car attractive and effective use of resources of the company to achieve the two sides complement each other products, technology, to maximize efficiency cooperation, both sides decided to build sustained partnerships and signed a memorandum.
Technical direction from the point of bilateral investigation of view, this is the complementary technical cooperation to try to win once held.
Technology "marriage"
Cooperation Declaration shows that Toyota and Mazda Motor will create a special committee to promote cooperation to agree on the specific business content, the main focus areas of business cooperation and technology of environmental protection, advanced security technology Both parties expect concrete business cooperation and give full play to their strengths.
In the Chinese market seems competitive products, both Toyota and Mazda companies, has made between business cooperation two long-term, such as the technology of Toyota hybrid system will be licensed for Mazda, Toyota,Mitsubishi
Head rotor marks Mazda produce small cars at its plant in Mexico etc. These are the basis for further development of cooperation.
In the interpretation of the concept cars on both sides, Toyota and Mazda concept to some extent the two sides together interrelated and complementary. In the high-level cooperation, said: "This will explore reached an agreement on business cooperation in the field of cooperation will go beyond the past, it is aimed at" creating value new cars' long-term cooperation. "
"If the cooperation of both parties to transmit to the world 'the next 100 years, the car will also be fun" this information would be very beautiful. "Toyota President Akio Toyoda said road. President of Mazda believes Masamichi small power that through this cooperation, to achieve "further enhance the charm of the car" for the client to achieve the true sense of increased value of the product will also help to improve the level of production of Hiroshima.
Toyota is now the first company of car sales in the world in 2014 annual sales of more than 10.23 million, while Mazda Motor since 2008 after the independence of the Ford group, new concept cars and the existing technology further reforms to improve its proposal for 2010 Chong Chi blue sky technology gain market recognition, in 2014 global sales of 1.32 million. Cooperation in the sales volume of about eight times the size of the difference, but also the content of cooperation outside attention.
The two sides focused on cooperation in the field of environmental technology, Toyota have been used in the hydrogen product Mirai December hydrogen fuel cell technology appears, with the Mazda SKYACTIV technology (national Chong Chi blue) and move soul design and other aspects of trade.
They want them
Since Toyota in recent years has been to develop the market in the field of hybrid, its products have suffered greatly from European and American brands in the field of conventional fuels. Especially in the field of small-displacement engine and public 1.4T, 1.0T 1.2T Ford and PSA compared to the conventional engine fuel Toyota represented least some advantage.
By contrast, Mazda, from 2010 through the main components of gasoline and diesel, manual transmission and automatic transmission, chassis, body structure optimized technology Chong Chi blue sky and soul in motion design Mazda has initially won the Chinese consumer who accepted and recognized. And in the future development of technology, Mazda lack of technical and financial reserves. In theory, it could be the use of a Toyota products Chong Chi blue sky technology to market first.
Due to historical reasons, Mazda is now still on the rise. Hydrogen technology from Toyota, but currently there is no consumer market, but the technology as the future direction of development of new energy vehicles, has received recognition from the industry. Mazda can rely on cooperation with Toyota car brand became technical class directly in line with the needs of their own development. However, to see Mazda equipped with hydrogen technology products in the Chinese market, it will take some time.
Short-term impact on the Chinese market is very small
For if their technology collaboration in the Chinese market, Mazda China did not respond, while Toyota China is concerned Die Zeit, he told reporters that Toyota will conduct research and development and import of goods according to demand consumer content specific cooperation will be explored in the future, as for specific product information, through the cooperation has not yet officially released, it is temporarily unable to disclose.
There are people in the industry familiar with the Toyota Die Zeit, he told reporters that Toyota's global strategy has long been the stage of distributing hydrogen, which is to achieve zero emissions in the currently known the true meaning of the future powertrain program. However, the China market is still based on the traditional power game, Toyota had a couple of years to promote hybrid technology due to the high initial investment costs, it has been praised in the situation, which led directly to the first Toyota in the world in the Chinese market passive situation.
Of these major brands of the Chinese market, the power of low-emission fuel-efficient, while a lot of trends already apparent. Sales in the market occupies several earlier marks are joint ventures 1.0T-1.6T turbo-small displacement engine as the flagship product, 1.4L-1.6L naturally aspirated engine as a combination of complementary products, while the Japanese, led by Toyota In the small-displacement turbo brand products they have been in the blank, so that initially belonged to the Japanese products ,, fuel economic advantages gradually lost.
He has always insisted on the development in the field of traditional fuel vehicles Mazda brand is clearly suitable partner Toyota. However, the movement still make the trip, it is difficult to achieve in a short time to promote the Chinese market. After all, the process of developing the next generation of products also take a few years, when the development of the Chinese market is still unknown how.
