Xiali ampliar auto-redención único ajuste pérdida de la estructura del producto
After a loss of 480 million yuan in 2013 after March 30, 2014 annual report once again exposed Xiali losses amounted to about 1.659 billion yuan, down by over 400%. Because two years of losses, the Shenzhen Stock Exchange in Xiali implemented delisting risk warning, action nicknamed short * ST. In order to restore the situation, Xiali proposed strengthening product management strength, speed up industrial restructuring and six other measures to help themselves.
Adjusting the product structure
According to the ad published Xiali, to fight for the revocation of delisting risk warning, Xiali management intends to take six steps to help themselves. The first of which is to strengthen the force of commodities, accelerate structural adjustment, continue to introduce new products to adapt to new changes in the market.
It is reported that the products of the company are major product update is Chun D60 faction that appears in October, terms Xiali with this model helps companies expect to improve profitability, and put a crucial step in the restructuring plan . Furthermore, in the second quarter of this year, another MINISUV entry level also appears. Management Xiali also said the company plans in the planning, development or production of the various stages of preparation, such as A-Class and A-level SUV, Wei Chi replacement cars, electric cars and other new products, from 2016 began to slowly push the market and greatly improve the product line of the company.
Besides product competitiveness, Xiali be adjusted according to changes in product mix and market conditions, timely adjustment of marketing management system, innovative marketing models and methods, and actively expand the business of derivatives, and increase the intensity of exports of the product. Product transition by supporting the transformation of marketing to ensure the realization of business objectives. Moreover, to improve the management level, strengthen asset sales and integration efforts, new products Tianjin FAW Toyota to market and sufficient liquidity to support specific measures were also listed to save society.
Failing to adapt to market losses
2014 annual report, operating income Xiali 2014 3232 million yuan, up 42.54 percent of immersion; the huge loss of 1.659 billion yuan net profit fell by more than 400 percent, basic earnings per share of $ -1.04. This is the second Xiali 2013 after a loss of 479 million yuan to play the great loss. According to relevant regulations, Xiali from April 2 to implement the risk exclusion warning, the stock short changed "* ST Charade" and if the company can not turn around in 2015, was forced to withdrawn from the market.
The company said in the earnings report, the domestic auto market is experiencing an improvement in consumption, the profound changes brought about by the pressure of the ambient traffic restriction of the city limit line, more levels, these changes resulted in a fee Car market economy continued to decline rapidly. But affected by many factors, product updates, the pace of restructuring will not adapt to rapidly changing market requirements. FAW Xiali in "Charade" N3, N5 and "Wei Zhi" falling car sales V5, "Charade" N7 failed to meet sales targets, the date "Chun faction" D60 launch postponed due to lead to a decrease substantial production scale. In addition, from 2014, FAW Xiali current assets 1.389 billion yuan, while current liabilities amounted to 4.616 billion yuan. Among them, the short-term loan of up to nearly 20 million accounts payable and notes payable are about 20 million.
