Call SUV market for a decade or longer differentiated products Fire
According to data released by the China Association of Automobile Manufacturers show that in 2014, the national passenger car sales of 19.7 million, compared with the previous year, an increase of 9.9%. And SUV sales reached 4.08 million, an increase of up to 36.4%, higher than the passenger growth rate of about 26 percent, so the market share of passenger cars accounted for the proportion of 20.7%, compared with 2013 increased by 4 percentage points, become a major force in passenger growth. Deputy Secretary General of China Association of Automobile division Jianhua predicts segments of SUV sales this year will climb to 5.1 million, the growth rate as high as 25%.
Zhi-known auto industry analyst believes, "SUV as well as growth of at least ten years."
SUV Why so popular? State Information Center, Information Resources Development Department Director Xu Changming analysis, "people's economic conditions are getting better and better, no longer a luxury car. Everyone buying a car, it is derived from the individual needs." SUV both individuality and practicality, natural Everyone becomes a good heart. In addition, SUV interior space, through the good, good driving vision, "to buy back a face, for many families to buy a second car of choice."
Teachers Jianhua further analysis, "after an investigation found that the compact SUV and large 7 SUV continued warming trend." In other words, the current SUV market is showing a trend of polarization.
Xu Changming, said, "Consumers have a huge SUV rigid demand, the development prospects of this market is very broad. There is not a single car prices complete layout SUV models pedigree." Therefore, it is for car prices, everyone has the opportunity.
Car prices before differentiation topics
We are rushing to launch SUV products, who can stand? Division Jianhua said, "It is the difference of various topics .SUV car prices will inevitably need to solve the continued growth of its contradictions between the environment have become increasingly prominent, innovative products to market needs."
Indeed, SUV is domineering enough to meet our needs for almost all vehicles, however, looked up one day out haze are really a headache. Although some people say that the car is definitely not the culprit haze, big cars and energy savings but also clearly contrary.
Faced with this problem, Chu Jian, director of product planning Shanghai Automotive Group Co., Ltd. Passenger Vehicle Company, "In the new energy SUV perhaps for a solution."
When the SUV also had to face the growing homogenization of products, how to create a distinctive SUV, car prices are worth serious thinking about the problem. Perhaps, after all, the introduction of new energy vehicles a shortcut.
